Trends Report

The State Of Mobile Insurance, 2013

Digital Teams Are Starting To Serve Customers Through Mobile Devices

January 22nd, 2013
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
Benjamin Ensor, null
Benjamin Ensor
With contributors:
Thomas Husson , Lily Varon , Auke Douwe Veenstra , Douglas Roberge , Jason Knott , Myriam Da Costa

Summary

Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is low. The road to widespread consumer use of mobile insurance will be long and bumpy, thanks to the low frequency of insurance interactions and the challenges of multiple mobile platforms. This report is intended to help eBusiness and channel strategy professionals understand the state of customer demand in developed economies, what mobile functionality insurance companies are offering, and the challenges that they will need to overcome in the years ahead.

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