The Mobile Banking Imperative

February 2nd, 2015

With contributors:

Alyson Clarke , Benjamin Ensor , Julie Ask , Rachel Roizen , Audrey Blumstein

Summary

This report gives eBusiness and channel strategy professionals at banks Forrester's vision for what the future of mobile banking will be and why it is crucial to develop a clear mobile strategy focused on customers' mobile moments. We outline a mobile banking future brimming with opportunities and risks. We envision the rise of smart wallets and personalized mobile banking features that predict customers' needs and expectations based on their context. This report, originally published in November 2012 and updated in January 2015, outlines Forrester's vision for how digital banking teams in developed economies can seize opportunities arising from engagement with customers and prospects through mobile touchpoints and outlines our SUPER framework for designing successful mobile banking experiences.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.