TechRadar™: BI Analytics, Q3 2013

July 11th, 2013

Holger Kisker, Ph.D.

Charles Green

With contributors:

Pascal Matzke , Boris Evelson , Mike Gualtieri , Brian Hopkins , Noel Yuhanna , Enza Iannopollo

Summary

Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put a premium on data and information to facilitate strategic decision-making. Meanwhile, the potential to mine and analyze vast quantities of data is transforming activities across the value chain. Whether it's optimizing the customer experience via social media or improving logistics by embedding sensors in vehicles, data analysis is simply critical, and analytics technologies are a key part firms' BI investments. Such technologies help explore and interpret a company's data to guide crucial decisions — but deciding which analytics technologies to implement is complicated by the wide range of existing and newer technologies. This diversity of options creates challenges in distinguishing what is possible, available, and appropriate for specific business scenarios. This report uses Forrester's TechRadar methodology to provide a framework for companies to assess potential investments in 15 key analytics technologies.

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