Wave Report

The Forrester Wave™: Customer Analytics Solutions, Q4 2012

How Six Vendors Stack Up In A Mature Yet Changing Market

October 26th, 2012
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
With contributors:
Dave Frankland , Allison Smith

Summary

In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS — in the category and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where the vendors stand in relation to each other and will help customer intelligence (CI) professionals select the right partner for their customer analytics needs.

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