Trends Report

How CX Professionals Can Use VoC To Surface Pricing Issues

Inject Customer Experience Insights Into Pricing Decisions

February 21st, 2013
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
With contributor:
Harley Manning

Summary

Pricing can make or break the customer experience (CX). However, most voice of the customer (VoC) programs don't deliver comprehensive data on customers' perception of pricing. This report will show how CX pros can use their VoC program to surface pricing issues and bring them to the attention of pricing decision-makers. Their ultimate goal: Inject customer experience insights into pricing decision-making.

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