Trends Report

2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

February 13th, 2013
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Christine Overby , Melissa Parrish , John McCarthy , Douglas Roberge , Emily Kwan , Anthony Mullen

Summary

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2012 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.

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