Trends Report

Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

May 22nd, 2013
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Christine Overby , Emily Kwan

Summary

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within the home. Marketing leaders who conflate the two risk dissatisfying their best customers and missing opportunities to engage when customers discover and explore their products. This report helps marketing leaders understand the differences between smartphones and tablets and how to create a differentiated tablet experience.

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