Trends Report

Powering The Agile Store

Bringing The Best Of Digital Into The Physical Environment To Empower Customers And Associates Alike

June 5th, 2013
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Zia Daniell Wigder , Peter Sheldon , Douglas Roberge , Myriam Da Costa

Summary

Digital technology is poised to transform the retail experience. As many retailers struggle to maintain costly store estates, eBusiness executives have an opportunity to play a leading role in redefining the value proposition of the retail store. Consumers are keen to engage with in-store digital experiences and have high expectations of the value that such technology will bring. However, large-scale rollouts of in-store technology can be a costly investment for many firms, with a price tag of tens of millions of dollars. eBusiness executives are uniquely placed to help lead the design of in-store digital experiences that enhance every stage of the customer life cycle while also bringing a much-needed agility to store processes, such as stock management or handling returns. This report forms part of the agile commerce playbook and examines some of the key opportunities that eBusiness executives have to bring the best of digital into the retail store.

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