What Is Groundswell?It's a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.
Continue The Conversation On Our BlogTapping Into The Groundswell: How To Create Your Social Media StrategyDownload "Winning in a World Transformed by Social Technologies", Josh Bernoff's presentation for the Public Relations Society of America. It will require a short free site registration.
How Do I Apply Groundswell To My Business?We help professionals by profiling their customer bases and navigating the experience-tested social technology roadmap described in Groundswell. We'll help you find the strategy that works best for your objectives and your role: customer experience, direct marketing, ebusiness, channel & product management, interactive marketing, market research, or marketing leadership.
