Social Technographics profile tool
Groundswell book cover

Order the book

What Is Groundswell?

It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. It features full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, see our reviews, or learn about how we can help your company.

2009 Forrester Groundswell Awards Now Open For Entries

Have you created a highly effective social application? Read the rules and then enter your application. The open entry period runs from May 25 through September 1. We've added six new categories to recognize the breadth of entries. Site visitors can view all the entries as they're submitted. We will announce the winners at the Forrester Consumer Forum, October 27 and 28, in Chicago, Illinois.

Continue The Conversation On Our Blog
We Can Help With Your Social Technology Strategy

We've now worked with over 100 companies and organizations as they build strategy. We'd like to help you. Our team can give a speech to introduce your members or employees to the groundswell, conduct an on-site strategy workshop to jump-start your application, or work on a larger product to plan your strategy. We customize our consulting with data and case studies about your industry.