Harley Manning

Vice President, Research Director serving Customer Experience PROFESSIONALS

Harley serves Customer Experience Professionals. He leads a research team that covers topics ranging from voice of the customer programs to modeling the return on investment from customer experience projects. Harley's personal coverage areas include interaction design, online branding, persona development, design agencies, and user experience reviews.


Previous Work Experience

Harley came to Forrester in 1998 after spending 18 years designing and building interactive services for companies such as Dow Jones, AT&T, MCI, Prodigy, and Sears. Most recently, he was at Dow Jones Markets, where he was responsible for international websites targeted at brokers and traders. He was also responsible for the design, hosting, and operation of the Markets' intranet site, which later became the intranet site for all of Dow Jones.

Prior to Dow Jones, Harley was at AT&T Labs, where he designed the user experience for projects such as a search engine enhanced with ontologies (two patents awarded), a universal email/telephone/fax message center, and a web-based community calendar. He originally joined AT&T as the creative director of its personal online services group.

Before AT&T, Harley worked as a consultant for the MCI/News Corp. online joint venture, as creative director of Prodigy (a pre-Web online service), and at Sears, where he was part of a team that created the first catalog on a videodisk.


Education

Harley holds a Master of Science degree in advertising from the University of Illinois, Urbana.

Harley Manning's Research

  • For Customer Experience Professionals

    Report: Transform To An Experience-Driven Organization

    Companies see substantial business benefit when they systematically hunt down and eliminate customer experience problems. But eventually they need to stop doing business in ways that create thos...

    • For Customer Experience Professionals

      Report: People Who Transform An Experience-Driven Organization

      This stakeholder map is designed to help customer experience professionals plan and coordinate activities across roles and functions as well as clarify the responsibilities of participants in th...

      • For Customer Experience Professionals

        Report: Best Practices For Launching Site Redesigns

        When companies redesign sites, users' aversion to change results in problems like spikes in call center traffic and social media backlash. That's because changes in site design force users to le...

        • For Customer Experience Professionals

          Report: Web Site User Experience 2010: US Banks

          Forrester evaluated the user experience at the public-facing Web sites of the six leading US banks by assets: Bank of America, Chase, Citibank, PNC Financial Services, US Bank, and Wells Fargo. ...

          • For Customer Experience Professionals

            Report: Undo Functionality Best Practices

            Today's leading sites offer a number of best practices for letting users reverse completed actions and previous selections, jump between steps, and understand which steps are final. Customer exp...

            • For Customer Experience Professionals

              Report: The Future Of Web Design: Balanced Support For Both Customer Goals And Brand Communication

              Forrester interviewed 19 creative directors and user experience directors from 12 top interactive agencies in the UK to ask them why there is a divide between Web sites that communicate brand at...

              • For Customer Experience Professionals

                Report: Best Practices For Launching Site Redesigns

                When companies redesign sites, users' aversion to change results in problems like spikes in call center traffic and social media backlash. That's because changes in site design force users to le...

                • For Customer Experience Professionals

                  Report: The Netherlands' Customer Experience Index, 2008

                  Forrester asked 5,000 consumers in the Netherlands about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these ...

                  • For Customer Experience Professionals

                    Report: Undo Functionality Best Practices

                    Today's leading sites offer a number of best practices for letting users reverse completed actions and previous selections, jump between steps, and understand which steps are final. Customer exp...

                    • For Customer Experience Professionals

                      Report: Forrester Web Site Review Scorecard

                      View all of Harley Manning's Research

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