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Harley serves Customer Experience Professionals. He leads a research team that covers topics ranging from voice of the customer programs to modeling the return on investment from customer experience projects. Harley's personal coverage areas include interaction design, online branding, persona development, design agencies, and user experience reviews.
Harley came to Forrester in 1998 after spending 18 years designing and building interactive services for companies such as Dow Jones, AT&T, MCI, Prodigy, and Sears. Most recently, he was at Dow Jones Markets, where he was responsible for international websites targeted at brokers and traders. He was also responsible for the design, hosting, and operation of the Markets' intranet site, which later became the intranet site for all of Dow Jones.
Prior to Dow Jones, Harley was at AT&T Labs, where he designed the user experience for projects such as a search engine enhanced with ontologies (two patents awarded), a universal email/telephone/fax message center, and a web-based community calendar. He originally joined AT&T as the creative director of its personal online services group.
Before AT&T, Harley worked as a consultant for the MCI/News Corp. online joint venture, as creative director of Prodigy (a pre-Web online service), and at Sears, where he was part of a team that created the first catalog on a videodisk.
Harley holds a Master of Science degree in advertising from the University of Illinois, Urbana.
Companies see substantial business benefit when they systematically hunt down and eliminate customer experience problems. But eventually they need to stop doing business in ways that create thos...
This stakeholder map is designed to help customer experience professionals plan and coordinate activities across roles and functions as well as clarify the responsibilities of participants in th...
When companies redesign sites, users' aversion to change results in problems like spikes in call center traffic and social media backlash. That's because changes in site design force users to le...
Forrester evaluated the user experience at the public-facing Web sites of the six leading US banks by assets: Bank of America, Chase, Citibank, PNC Financial Services, US Bank, and Wells Fargo. ...
Today's leading sites offer a number of best practices for letting users reverse completed actions and previous selections, jump between steps, and understand which steps are final. Customer exp...
Forrester interviewed 19 creative directors and user experience directors from 12 top interactive agencies in the UK to ask them why there is a divide between Web sites that communicate brand at...
When companies redesign sites, users' aversion to change results in problems like spikes in call center traffic and social media backlash. That's because changes in site design force users to le...
Forrester asked 5,000 consumers in the Netherlands about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these ...
Today's leading sites offer a number of best practices for letting users reverse completed actions and previous selections, jump between steps, and understand which steps are final. Customer exp...
