Why Read This
With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing and distribution spell trouble for Android tablets, especially the Motorola Xoom. HP and RIM show promise but have their own challenges, leaving the tablet market ripe for disruption. In this report, we evaluate the product strategies of tablets coming in 2011 and place our bets on which companies will succeed and which will fail.
Tags: B2B Marketing, Client Computing Hardware, Client Operating Systems & Software, Client Systems, Consumer Mobile Brands, Consumer Mobile Devices, Consumer Mobility, eCommerce, eReaders & eBooks, IT Infrastructure & Operations, Pricing Strategies, Product & Solutions Strategies, Tablets, Technology Product Strategies, Vendor Alliances & Partnerships