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For Marketing Leadership Professionals

iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

March 10, 2011

By Sarah Rotman Epps with J. P. Gownder, James L. McQuivey, Charles S. Golvin, Laura Wiramihardja

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Why Read This Report

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing and distribution spell trouble for Android tablets, especially the Motorola Xoom. HP and RIM show promise but have their own challenges, leaving the tablet market ripe for disruption. In this report, we evaluate the product strategies of tablets coming in 2011 and place our bets on which companies will succeed and which will fail.
Tags: B2B Marketing, Client Computing Hardware, Client Operating Systems & Software, Client Systems, Consumer Mobile Brands, Consumer Mobile Devices, eCommerce, eReaders, IT Infrastructure & Operations, Mobile Channel for Consumers, Pricing Strategies, Product & Solutions Strategies, Tablets, Technology Product Strategies, Vendor Alliances & Partnerships
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TABLE OF CONTENTS

  • Tablet Product Strategies Are Poised For Failure
  • The Tablet Market Is Ripe For Disruption . . . By Amazon
  • What "Should" Happen: Sony, Microsoft, And Vizio Should Launch Killer Tablets

  • RECOMMENDATIONS

    Content Product Strategists Must Rethink Their Platform Prioritization
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Consumers Care About Price First On Tablets

  • Best Practice Assessments:

    Few Consumers Prefer To Buy A Tablet From A Carrier

  • Best Practice Assessments:

    Surprise! Consumers Prefer Windows But Shun Android On Tablets

  • Best Practice Assessments:

    Consumers Prefer PC Brands To Mobile Brands On Tablets

 
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