CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

iPhone 4S Cements Apple's Product Strategy Leadership Position – A BT Futures Report

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

November 22, 2011

By Thomas Husson, Charles S. Golvin with J. P. Gownder, Amelia Martland, Andia Vokshi

  • 372 downloads
  • 0 comments
  • Rating:

Why Read This Report

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched more than just a single phone — it launched three products (iPhone 4S, iCloud. and iOS 5) that will span experiences across a wide range of Apple products. Software and services will increasingly differentiate product experiences and extend customer loyalty. Product strategists in other industries can learn from Apple by designing experiences that bridge the increasingly diverse range of connected devices. They can also learn from Apple's ability to resist the tendency to add the latest technologies to its products and from its capacity for taking risks. Indeed, we believe that Apple's decision to differentiate the iPhone 4S with the Siri voice-controlled intelligent assistant is a bet on a new user interface (UI) paradigm.
Tags: Cloud Computing, Consumer Mobile Adoption, Consumer Mobile Brands, Consumer Mobile Devices, Enterprise Mobility, Go-To-Market Strategies, Infrastructure Architectures, IT Infrastructure & Operations, Loyalty Marketing, Mobile Channel for Consumers, Mobile Operating Systems, Mobile Software & Platforms, Product & Solutions Strategies, Product Portfolio Strategies, Technology Product Strategies
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Apple's Latest Launch Rounds Out The Company's Product Strategy
  • Successful Product Strategy Spans Experiences Across A Range Of Devices
  • You're Not Apple, But Its Product Strategy Should Inform Yours

  • RECOMMENDATIONS

    Product Strategists Should Exploit Apple's Innovations

  • WHAT IT MEANS

    Siri Will Fundamentally Change Devices And The Way We Use Them
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart