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For eBusiness & Channel Strategy Professionals

iPhone Apps Fill Mobile Banking Gaps

Forgotten Functionality Holds Clues To What Banks Should Do Next

September 15, 2009

By Emmett Higdon, Alexander Hesse with Benjamin Ensor, Carrie Johnson, Courtney Tincher

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Why Read This Report

Apple's iTunes App Store now offers more than 1,000 personal finance applications from banks and third-party developers for download. While today's iPhone apps from the largest banks add little value beyond what is already delivered through online banking and mobile Web sites, simple iPhone apps like bill reminders and checkbook registers have rushed in to fill mobile bankers' unmet needs. By monitoring user feedback and tracking new finance app development trends on iTunes, retail banking eBusiness and channel strategy professionals can gain a fuller understanding of how their customers are using mobile banking today and what functionality they may be looking for next.
Tags: Banking, Consumer Electronics & Technology, Consumer Mobile Brands, Consumer Mobile Devices, eCommerce, Financial Services, Mobile Application Platforms, Mobile Banking, Mobile Channel for Consumers, Mobile eCommerce, Online Banking, Online Financial Products & Services
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