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Interactive Marketing Professionals And Groundswell

In GROUNDSWELL: Winning in a World Transformed by Social Technologies, Charlene Li and Josh Bernoff, two of Forrester's top analysts, show businesses how to turn the power of connected customers to their own advantage.

Forrester Research has worked with many interactive marketing professionals to develop their social media strategies: from profiling their customer base to developing their complete strategy using the POST methodology outlined in Groundswell. Forrester delivers research and analysis that provides unparalleled insight into changing consumer behavior and evolving trends. Forrester's trends research helps the Interactive Marketing Professional fine-tune investments in current interactive tactics and decide which emerging tactics to test and prioritize. Forrester's in-depth assessment of marketing technologies and services providers means that we can offer invaluable guidance that helps Interactive Marketing Professionals identify and select the technologies and services partners that are best suited to their business goals.

Forrester's research for Interactive Marketing professionals helps you:

  • Build the business case for interactive marketing and multichannel integration.
  • Encourage experimentation while avoiding embarrassing mistakes.
  • Select the right partners and technologies to drive marketing results.

We offer a wide range of services for Interactive Marketing Professionals interested in Social Computing. Below you will find an overview:


Research

We help guide your decisions and actions by giving savvy companies a technology-fueled advantage. We consistently identify and help you exploit important new technologies and their impact on business — and give you the confidence to act.
Please click here for access to relevant research documents related to the Groundswell.


Data

Forrester’s Consumer Technographics™ helps you understand the impact of changing consumer behavior and allows us to deliver consumer and business market intelligence based on a deep understanding of market demand.


Consulting

To customize a company’s approach to adopting social technology, we offer consulting packages based on the POST method outlined in Groundswell and help you develop the most effective social technology strategy for your organization:

  • People. Forrester will create profiles of your target customers leveraging Forrester’s Social Technographics® data.
  • Objectives. Forrester will assist you in defining what business goals you want to accomplish.
  • Strategy. Forrester will help you identify a social technology strategy for how you will accomplish your goals and change your relationship with customers.
  • Technology. Forrester will recommend the most appropriate technology including detailed examples and best practices in and outside your industry.

Please click here to learn more about our consulting offerings.

Community

  • Forums
    Forrester Forums are two- to three-day conferences geared towards executives in Marketing & Strategy roles. Industry leaders and Forrester analysts provide in-depth analysis and winning strategies through keynote speeches, dedicated track sessions, and one-on-one meetings with attendees.
  • Workshops
    Forrester’s Workshops equip you with a skill set that will help you meet your job challenges. These one- or two-day Events are developed and led by Forrester analysts and draw on their research to bring you best practices and analytical insights to help you succeed.
  • Teleconferences
    Occurring daily, our interactive, hour-long Teleconferences include a Web presentation by an analyst on a selected topic followed by an open forum for questions and discussion. Teleconferences keep you up-to-date with technology and market changes, inform you about our hottest research, and allow you to engage in real-time Q&A sessions with Forrester analysts. Replays of Teleconferences are posted to the Forrester Web site within a week of their original air date and are archived and available for download.

Forrester Leadership Boards

Membership in Forrester Leadership Boards is open to a select group of executives from leading companies worldwide. The Boards stimulate business success and fresh thinking through a unique combination of peer networking and Forrester’s forward-looking analysis and professional guidance. Participation in the programs accelerates and improves decision-making and provides increased departmental and personal effectiveness in driving the success of your company.
This networking board for senior-level marketing professionals from large and medium-size B2C companies seeks to help you and your peers grapple with your business challenges through a comprehensive program that combines Forrester market insights and group meetings with peer-to-peer knowledge sharing and one-to-one analyst sessions. The vision and insight that the Interactive Marketing Council provides can help you make better-informed decisions around the complexities of your marketing activities, increase your personal effectiveness, and enhance the success of your company.


Get in touch!

Your dedicated team is always available as you explore Forrester’s research, analysts, and data. If you are not already a client, register as a guest to receive a complimentary view of research and other services. We look forward to working with you!