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Marketing Leadership Professionals And Groundswell

In GROUNDSWELL: Winning in a World Transformed by Social Technologies, Charlene Li and Josh Bernoff, two of Forrester's top analysts, show businesses how to turn the power of connected customers to their own advantage.

Chief marketing officers and other marketing leaders have many channels at their disposal to engage the customer. But which combination of channels — offline and online — gives the best result? How do you best engage your target audience? Forrester will help you explore the tools and practices that help marketing leaders build and test a multichannel strategy centered on the needs of the customer.

Forrester offers in-depth research to help firms transform customer communications from traditional product-centric communications to customer-centric communications — focused on customer needs and relevance. Forrester helps firms understand the organization changes, new processes, and enabling technologies to help them move from a traditional push communication strategy to one that is driven by customer insight, informed by changes in customer needs, and leverages new methods of direct communication — including inbound interactions, event-triggers, and interactive channels.

Forrester's research for Marketing Leadership professionals helps you:

  • Respond to market and competitive changes.
  • Harness emerging technologies and techniques to drive better business results.
  • Manage and improve your marketing organization's effectiveness.

We offer a wide range of services for Marketing Leadership Professionals interested in Social Computing. Below you will find an overview:


Research

We help guide your decisions and actions by giving savvy companies a technology-fueled advantage. We consistently identify and help you exploit important new technologies and their impact on business — and give you the confidence to act.
Please click here for access to relevant research documents related to the Groundswell.


Data

Forrester’s Consumer Technographics™ helps you understand the impact of changing consumer behavior and allows us to deliver consumer and business market intelligence based on a deep understanding of market demand.


Consulting

To customize a company’s approach to adopting social technology, we offer consulting packages based on the POST method outlined in Groundswell and help you develop the most effective social technology strategy for your organization:

  • People. Forrester will create profiles of your target customers leveraging Forrester’s Social Technographics® data.
  • Objectives. Forrester will assist you in defining what business goals you want to accomplish.
  • Strategy. Forrester will help you identify a social technology strategy for how you will accomplish your goals and change your relationship with customers.
  • Technology. Forrester will recommend the most appropriate technology including detailed examples and best practices in and outside your industry.

Please click here to learn more about our consulting offerings.


Community

  • Forums
    Forrester Forums are two- to three-day conferences geared towards executives in Marketing & Strategy roles. Industry leaders and Forrester analysts provide in-depth analysis and winning strategies through keynote speeches, dedicated track sessions, and one-on-one meetings with attendees.
  • Workshops
    Forrester’s Workshops equip you with a skill set that will help you meet your job challenges. These one- or two-day Events are developed and led by Forrester analysts and draw on their research to bring you best practices and analytical insights to help you succeed.
  • Teleconferences
    Occurring daily, our interactive, hour-long Teleconferences include a Web presentation by an analyst on a selected topic followed by an open forum for questions and discussion. Teleconferences keep you up-to-date with technology and market changes, inform you about our hottest research, and allow you to engage in real-time Q&A sessions with Forrester analysts. Replays of Teleconferences are posted to the Forrester Web site within a week of their original air date and are archived and available for download.

Forrester Leadership Boards

Membership in Forrester Leadership Boards is open to a select group of executives from leading companies worldwide. The Boards stimulate business success and fresh thinking through a unique combination of peer networking and Forrester’s forward-looking analysis and professional guidance. Participation in the programs accelerates and improves decision-making and provides increased departmental and personal effectiveness in driving the success of your company.
The CMO Group is a membership community for chief and senior-most marketers of large organizations that combines Forrester’s forward-looking research and analysis with the best practices of peers to help members improve their marketing effectiveness. The membership includes full access to Forrester’s research and analyst community, exclusive CMO research on topics driven by the membership, networking meetings and webinars for marketing leaders across multiple industries, personalized service from a Forrester advisor, and one-on-one executive matchmaking to peers and experts. Every quarter The CMO Group creates in-depth case study research exclusive to its members. Topics address areas of importance including those profiled in “The Evolved CMO”, such as The Marketing Of Marketing and Customer-Driven Design And Development.


Get in touch!

Your dedicated team is always available as you explore Forrester’s research, analysts, and data. If you are not already a client, register as a guest to receive a complimentary view of research and other services. We look forward to working with you!