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Market Research Professionals And Groundswell

In GROUNDSWELL: Winning in a World Transformed by Social Technologies, Charlene Li and Josh Bernoff, two of Forrester's top analysts, show businesses how to turn the power of connected customers to their own advantage.

Marketing communications and strategy are shifting away from mass media toward an approach informed by deep audience knowledge. This places market research professionals — and the customer insight they have amassed — into the organizational spotlight. Forrester provides the insight and practical advice to help direct marketing professionals organize and develop practices to improve engagement through customer focused programs.

We provide critical insights into changing business and consumer markets — changes often brought on by new technologies and the social implications of those technologies. We help market researchers map the buying and spending habits, technology adoption rates, market sizes, budgets, and annual revenues of their critical segments over time and across North America, Europe, and Asia Pacific. We also provide valuable insight into competitors' strengths and weaknesses.

Forrester's research for Market Research professionals helps you:

  • Understand and evaluate consumer and business technology markets.
  • Serve business needs for market and competitive data.
  • Deliver effective custom research projects.

We offer a wide range of services for Market Research Professionals interested in Social Computing. Below you will find an overview:


Research

We help guide your decisions and actions by giving savvy companies a technology-fueled advantage. We consistently identify and help you exploit important new technologies and their impact on business — and give you the confidence to act.
Please click here for access to relevant research documents related to the Groundswell.


Data

Forrester’s Consumer Technographics™ helps you understand the impact of changing consumer behavior and allows us to deliver consumer and business market intelligence based on a deep understanding of market demand.


Consulting

To customize a company’s approach to adopting social technology, we offer consulting packages based on the POST method outlined in Groundswell and help you develop the most effective social technology strategy for your organization:

  • People. Forrester will create profiles of your target customers leveraging Forrester’s Social Technographics® data.
  • Objectives. Forrester will assist you in defining what business goals you want to accomplish.
  • Strategy. Forrester will help you identify a social technology strategy for how you will accomplish your goals and change your relationship with customers.
  • Technology. Forrester will recommend the most appropriate technology including detailed examples and best practices in and outside your industry.

Please click here to learn more about our consulting offerings.


Community

  • Forums
    Forrester Forums are two- to three-day conferences geared towards executives in Marketing & Strategy roles. Industry leaders and Forrester analysts provide in-depth analysis and winning strategies through keynote speeches, dedicated track sessions, and one-on-one meetings with attendees.
  • Workshops
    Forrester’s Workshops equip you with a skill set that will help you meet your job challenges. These one- or two-day Events are developed and led by Forrester analysts and draw on their research to bring you best practices and analytical insights to help you succeed.
  • Teleconferences
    Occurring daily, our interactive, hour-long Teleconferences include a Web presentation by an analyst on a selected topic followed by an open forum for questions and discussion. Teleconferences keep you up-to-date with technology and market changes, inform you about our hottest research, and allow you to engage in real-time Q&A sessions with Forrester analysts. Replays of Teleconferences are posted to the Forrester Web site within a week of their original air date and are archived and available for download.

Forrester Leadership Boards

Membership in Forrester Leadership Boards is open to a select group of executives from leading companies worldwide. The Boards stimulate business success and fresh thinking through a unique combination of peer networking and Forrester’s forward-looking analysis and professional guidance. Participation in the programs accelerates and improves decision-making and provides increased departmental and personal effectiveness in driving the success of your company.
The Market Research Council provides senior-level market research professionals with the insight and guidance they need to act more strategically. Through a unique combination of member-to-member best practice sharing and access to Forrester’s proprietary research and analyst community, Council members will examine key issues and consider new tools and methodologies. Members will immerse themselves in topics both strategic and tactical. By acting on this fresh thinking, members can effectively manage their organization’s needs and drive strategic decisions.


Get in touch!

Your dedicated team is always available as you explore Forrester’s research, analysts, and data. If you are not already a client, register as a guest to receive a complimentary view of research and other services. We look forward to working with you!