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For Customer Experience Professionals
Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze
Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...
- Downloads: 691
For CIO Professionals
Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze
The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...
- Downloads: 326
For Marketing Leadership Professionals
Report:The Mobile Mind Shift Index
Measuring And Analyzing The Shift In Consumers' Expectations
Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...
- Downloads: 942