Josh Bernoff

Senior Vice President, Idea Development serving Marketing Leadership PROFESSIONALS

Josh is a bestselling author and senior vice president, idea development at Forrester Research, and is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas.

He is the coauthor of three books. His bestselling book on social media, Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008), was called "the best book ever written on marketing and media" by Abbey Klaassen, editor of Advertising Age. His most recent book is The Mobile Mind Shift: Engineering Your Business to Win in the Mobile Moment (Groundswell Press, 2014). He is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, 2010).

Josh is the editor of two other books: Outside In: The Power of Putting Customers at the Center of Your Business (New Harvest/HMH, 2012) by Harley Manning and Kerry Bodine, and Digital Disruption: Unleashing the Next Wave of Innovation (Amazon Press, 2013) by James McQuivey.

Josh joined Forrester in 1995. In 1996, he created the Technographics® segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, Consumer Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry.

Josh's research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. Josh has keynoted major conferences on television, music, marketing, and technology around the world.

Previous Work Experience

For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft, and Software Arts.

Education

Josh has a bachelor's degree from The Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.

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5 results in Reports

  • Josh Bernoff
  • Media & Entertainment
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Of Device Owners

    Devices Should Make Social Connections Beyond Marketing

    Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer...

    • Downloads: 564
  • For Marketing Leadership Professionals

    Report:The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

    • Downloads: 705
  • For Marketing Leadership Professionals

    Report:Persuasive Consumers Are Socially Connected

    Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To...

    • Downloads: 701
  • For Marketing Leadership Professionals

    Report:Over The Top: The Path To Internet-Delivered TV

    Devices, Economics, And Interface Obstacles Will Slow This Transition

    Now that so much video is available online, television executives are asking if future TV programming will be delivered over the Internet, bypassing today's traditional cable and satellite providers....

    • Downloads: 372
  • For Marketing Leadership Professionals

    Report:Here Come The Internet Video Devices

    IVD Rollouts Create A New Online Power Position: Device Portal

    The first two weeks in January saw a wide variety of announcements of Internet video devices (IVDs) — devices intended to bring online video to the TV set. By virtue of its installed base,...

    • Downloads: 199