Forrester

For Marketing Leadership Professionals

Blog:Seeking Input On Social Media Management Platforms

I’m beginning to prep for a future report on a new breed of tools designed to help companies manage complex social media accounts, relationships, communications and internal roles.  If you...

For Marketing Leadership Professionals

Report:3D Beyond TV

Identifying Opportunities Beyond The Big Screen

3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content, but...

• Downloads: 438

For Marketing Leadership Professionals

Tool:Luxury Sites Suffer Compared With Industry Averages

Discussion:The DMP Is The Audience Intelligence Engine For Interactive Marketers

The timing of this paper could not have been better for myself. The quickly evolving and emerging world of DMPs is fascinating but confusing. Thank you to the authors for beginning to help marketers...

For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 445

For Marketing Leadership Professionals

Report:Western European Online Display Advertising Forecast, 2011 To 2016

Rich Media And Video Are The Future Of A Growing But Slowing Market

European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

• Downloads: 400
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For Marketing Leadership Professionals

Blog:Breaking News: Twitter’s New User Interface And What It Means To You

On Tuesday, Twitter unveiled a new and improved user interface for its Web site.  Twitter’s new Web functionality is a significant evolution that promises to attract more visits to...

Discussion:Community Benchmarking Metrics

In our analyses in this space, we have observed that our clients are seriously evaluating paid search and display media to grow their membership/participation, in addition to the social and email...

For Marketing Leadership Professionals

Tool:Most Marketers Staff Between Two And 10 People On Interactive Efforts

For Marketing Leadership Professionals

Blog:What Is The Value Of A Facebook Fan? Part 2

The other day I authored a blog post many found interesting, infuriating or both:  What Is The Value Of A Facebook Fan? Zero!  I appreciate the great dialogue from the folks who...

For Interactive Marketing Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

The Nine Providers That Matter Most And How They Stack Up

Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

• Downloads: 247

For Marketing Leadership Professionals

Report:How Interactive Marketers Must Shape The New Agency Management

The Digitization Of All Agencies: Marketers And Agencies Must Adapt To Manage Marketing Complexity

As agencies break free of traditional and digital marketing silos, interactive marketers can't afford to rely on conventional "bucketed" agency models without stunting the effectiveness of their...

• Downloads: 334
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For Marketing Leadership Professionals

Report:Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

• Downloads: 282

For Marketing Leadership Professionals

Blog:Nokia's Transformation Journey

I am attending Nokia World in London. For those of you not familiar with this event, that’s usually the conference where Nokia shares its vision and strategy, announces new products and...

For Marketing Leadership Professionals

Blog:Goodbye Advertising, Hello Content Marketing?

I thought my television remote was broken the other day. I'd gotten to the part of the TV show where there was a pause in the programming. Loud and colourful 30-sec adverts started dancing across...

For Marketing Leadership Professionals

Report:Forrester Research World Online Population Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

The world online population forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and...

• Downloads: 5

For Marketing Leadership Professionals

Report:Western European Search Engine Marketing Forecast, 2011 To 2016

Search Marketing Growth Rates Slow As Big Markets Mature

Growth in Western European search marketing spend will pace faster than that of the US. But from 2012 search spend will grow more slowly — particularly paid search advertising — than...

• Downloads: 269
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For Marketing Leadership Professionals

Blog:Microsoft’s Surface Tablets: Why Windows Is Its Own Worst Enemy

Microsoft’s announcement that it is launching its own first-party hardware for a family of Windows tablets is welcome news: If you want a job done right, do it yourself. While Asus, Lenovo,...

Discussion:Social Media Training: A Mark Of Maturity

This is very useful. At Philips I benchmark us as Coordinating (from the June research). We do indeed have basic training programs, as you suggest, and we have them as eLearning courses (8-9...

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

Discussion:Mobile: an app or a mobile enabled site?

What questions do I need to ask myself when deciding to build an app or a mobile enabled site?

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For Marketing Leadership Professionals

Blog:Publisher-Side Ad Technology Continues To Garner Investment

I’ve written before on the relative dearth of investment in publisher-side ad technology – at least compared to the VC windfall recently bestowed upon buy-side start ups – but my...

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

And Why Google, Not Facebook, Will Dominate Affinity Marketing

Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

• Downloads: 190
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For Marketing Leadership Professionals

Report:Finding The Right Agency Model To Support Your Global Search Marketing Programs

With more marketers running global search programs, more are asking what type of global search agency relationship works best. Marketers can choose from three relationship models: centralized models...

• Downloads: 272