About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.
Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.
Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.
This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...

Assessment Framework: The Social Business And Collaboration Playbook
Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...
How Mergers And Acquisitions Will Impact Your eDiscovery Strategies
Organizations struggle to keep up with eDiscovery demands and are burdened by a proliferation of point products. Navigating the eDiscovery marketplace isn't trivial, and many enterprises report...
I'd like to know more about how text analytics works in the context of "reading" CSR rep typed-in comments when customers call in with issues. How does text analytics fit into a data strategy?
Organization: The Business Intelligence Playbook
Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...
More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...
EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits
Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...
Landscape: The Marketing Mix Optimization Playbook
Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling can help all...

Businesses Now Have More Options To Drive Competitive Differentiation In China
China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...
Boost ROI In Multichannel Sales, Marketing, And Customer Service
Many customer relationship management (CRM) and business process professionals have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance...
These data charts present the results of Forrester's 2011 Process Data Management Online Survey.
Forrester Research And ARMA International Records Management Online Survey, Q3 2010
Successful records management helps your organization comply with regulatory requirements, ease eDiscovery burdens, and meet information governance objectives. In pursuit of these goals, nearly...
Prepare For The Implications Of Over-The-Top Communications
Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

In the wider context of the rapid adoption of a variety of cloud-based applications, enterprise adoption of software-as-a-service (SaaS) or hosted records management (RM) remains limited. While cost,...
Our scientists/researchers are putting sensitive searches in to Google's search engine. We are concerned that Google may be able to track search results and might sell the information. How does...