Forrester

For Marketing Leadership Professionals

Tool:Attributes To Consider When Compiling Your ESP RFP

For Marketing Leadership Professionals

Report:When And How To Run A DSP Head-To-Head Test

Follow These Simple Rules To Set Yourself Up For Success

Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by...

• Downloads: 280

For Marketing Leadership Professionals

Report:Take Control Of Your Social Marketing Program

Social Marketing Management Vendor Landscape

As interactive marketers' social programs have become more mature, a breed of vendors has cropped up to help them manage their increasingly complex social presences. Social publishing platforms and...

• Downloads: 990

For Marketing Leadership Professionals

Report:Evaluating Your Interactive Agency

How Interactive Marketers Should Regularly Evaluate Their Agencies

Interactive marketers rely on their agencies for a variety of crucial services yet often fail to evaluate their agency performance after the contract has been signed. By not formally evaluating their...

• Downloads: 474
• Comments: 1

For Marketing Leadership Professionals

Report:Automation Helps Marketers Scale Organic Search

Marketers can now use standalone technologies to automate the SEO audits, prioritize SEO tactics, and measure results — efforts that have been available primarily through services engagements...

• Downloads: 484

For Marketing Leadership Professionals

Report:Which Providers To Tap For Social Gaming

Decoding A Complex Landscape Of Developers And Publishers

Marketers are confused by the social gaming developer and publisher landscape, and it's no wonder. With surging consumer adoption and an explosive market that's forecast to reach $4 billion by 2015,...

• Downloads: 448

For Marketing Leadership Professionals

Report:Audience Data Management: A Must-Have For Publishers

It's Not Just For Buyers Anymore

As digital publishers dive into audience selling opportunities, managing disparate audience data sources is becoming a necessity. New data management platforms promise to help publishers more easily...

• Downloads: 422

For Marketing Leadership Professionals

Report:The Forrester Wave™: Demand-Side Platforms, Q4 2011

MediaMath, Turn, and DataXu Vie For Top Honors

In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen...

• Downloads: 997

For Marketing Leadership Professionals

Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?

Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...

For Marketing Leadership Professionals

Report:The Forrester Wave™: Co-Creation Contest Vendors, Q3 2011

eYeka, jovoto, Hyve, And ChallengePost Lead, With Redesignme And Napkin Labs Performing Well

In Forrester's 34-criteria evaluation of co-creation contest vendors, we found that eYeka, jovoto, Hyve, and ChallengePost were clear Leaders, due to their full-service approach to the market. Strong...

• Downloads: 350