Kate Leggett

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at CRM and customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

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  • Sourcing & Procurement
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Which Providers To Tap For Social Gaming

    Decoding A Complex Landscape Of Developers And Publishers

    Marketers are confused by the social gaming developer and publisher landscape, and it's no wonder. With surging consumer adoption and an explosive market that's forecast to reach $4 billion by 2015,...

    • Downloads: 480
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Co-Creation Contest Vendors, Q3 2011

    eYeka, jovoto, Hyve, And ChallengePost Lead, With Redesignme And Napkin Labs Performing Well

    In Forrester's 34-criteria evaluation of co-creation contest vendors, we found that eYeka, jovoto, Hyve, and ChallengePost were clear Leaders, due to their full-service approach to the market. Strong...

    • Downloads: 400
  • For Marketing Leadership Professionals

    Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

    • Downloads: 1432
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Demand-Side Platforms, Q4 2011

    MediaMath, Turn, and DataXu Vie For Top Honors

    In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen...

    • Downloads: 1265
  • For Marketing Leadership Professionals

    Report:Selecting A Sell-Side Platform Vendor

    Insights From The Forrester Wave™: Sell-Side Platforms, Q4 2011

    Publishers judge sell-side platforms (SSPs) primarily by the size of the check delivered by the vendor at the end of a month-long test. By making such a short-sighted decision, however, publishers...

    • Downloads: 223
  • For Marketing Leadership Professionals

    Report:When And How To Run A DSP Head-To-Head Test

    Follow These Simple Rules To Set Yourself Up For Success

    Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by...

    • Downloads: 370
  • For Marketing Leadership Professionals

    Report:How Interactive Marketers Must Shape The New Agency Management

    The Digitization Of All Agencies: Marketers And Agencies Must Adapt To Manage Marketing Complexity

    As agencies break free of traditional and digital marketing silos, interactive marketers can't afford to rely on conventional "bucketed" agency models without stunting the effectiveness of their...

    • Downloads: 360
  • For Marketing Leadership Professionals

    Charts & Figures:Forrester Wave™: Demand-Side Platforms, Q4 '11

    MediaMath, Turn, and DataXu Vie For Top Honors

  • For Marketing Leadership Professionals

    Charts & Figures:Evaluated Vendors: Vendor Information And Selection Criteria

  • For Marketing Leadership Professionals

    Charts & Figures:Use This Checklist To Execute A Clean DSP Head-To-Head Test