About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.
Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.
Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.
This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

Video is not a fringe format anymore. Increasingly, information workers consume video in the workplace for training purposes, technical help, and real-time communication with colleagues and...

Decoding A Complex Landscape Of Developers And Publishers
Marketers are confused by the social gaming developer and publisher landscape, and it's no wonder. With surging consumer adoption and an explosive market that's forecast to reach $4 billion by 2015,...
This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

It's Not Just For Buyers Anymore
As digital publishers dive into audience selling opportunities, managing disparate audience data sources is becoming a necessity. New data management platforms promise to help publishers more easily...
Spending On Enterprise Carbon And Energy Management Solutions Will Approach $1 Billion By 2013
A new market of dedicated solutions that allow companies to manage their sustainability strategy is ripe to be tackled by software vendors and service providers. Forrester segments this emerging...

This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...
This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...
Strategic Planning Forrsights For CIOs
CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

This document provides an overview of cloud computing in Nigeria for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

Tools To Manage And Deliver Video Are Growing; Videoconferencing Makes A Comeback
Enterprises increasingly use video in a wide range of use cases, changing how they collaborate, issue communications, train their employees, and even talk to customers. But the transformational...
An Example Of Forrester's Best Practices For Strategic Relationships
The Olympic motto is "Citius, Altius, Fortius," and the business technology (BT) for the London 2012 Olympic Games lived up to it — faster results, higher-quality systems with stronger...
This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...
This document provides an overview of cloud computing in South Africa for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and...
Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways....
Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution
Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...