Forrester

For CIO Professionals

Tool:Data Revisions Raise Computer And Software Investment In 2009

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For CIO Professionals

Tool:Enterprise/SMB Buying Of Communications Equipment Outpaces Telco Purchases

For CIO Professionals

Tool:US Economic Growth Slowly Continues As Tech Investment Expands Faster

For Marketing Leadership Professionals

Report:Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

• Downloads: 1260
• Rating:

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 581

For Infrastructure & Operations Professionals

Report:Think Strategically When Implementing Telecom Expense Management Solutions

Growing pressure to quickly control mobile communication environments and capture immediate cost management means that telecom expense management (TEM) strategies often sacrifice long-term...

• Downloads: 393

For Customer Experience Professionals

Report:How Rogers Communications Unified Its Approach To Customer Experience Measurement

In just 18 short months, customer experience professionals at Rogers Communications (Canada's largest telecommunications company) developed and gained support for a new customer experience...

• Downloads: 408

For CIO Professionals

Tool:Operating Systems, Middleware, And Apps Share In Software's Growth In 2010

For CIO Professionals

Report:Uganda IT Opportunity 2010

This document highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

• Downloads: 17
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For CIO Professionals

Report:Australia, China, And India Set The Pace In Asian IT Services

Individual Country Dynamics Drive Growth And Industry Maturity

Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

• Downloads: 862
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For Application Development & Delivery Professionals

Tool:Mobile Apps Must Achieve The Right Balance Of All Seven Qualities Of Great Software

For CIO Professionals

Tool:Forecast: Global IT Purchases By Category Of Purchase, 2010 And 2011

For Security & Risk Professionals

Client Inquiry:Will SMS Messaging And Email Emergency Notification Replace Voice-To-Voice Communication?

What changes in emergency notification tactics do you foresee? More specifically, it seems as if SMS messaging and email will replace telephone voice-to-voice communications. Will SMS messaging and...

For Sourcing & Vendor Management Professionals

Client Inquiry:Preventing Telephone Cramming

How are retailers and other companies getting their telecom service provider to help prevent telephone cramming?

For eBusiness & Channel Strategy Professionals

Report:2013 UK Mobile Banking Functionality Rankings

Forrester Evaluates Mobile Banking At The Four Largest UK Banks

With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

• Downloads: 112

For CIO Professionals

Report:Africa's ICT Forecast Looks Increasingly Cloudy

Understanding The Cloud Computing Opportunities In Africa

After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

• Downloads: 340
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For Enterprise Architecture Professionals

Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus

For CIO Professionals

Tool:IT Services Show Slow Growth; Systems Integration Revenues Up At End Of 2010

For Customer Experience Professionals

Report:Better Customer Experience Correlates To Higher Net Promoter Scores

Credit Card Companies And Wireless Service Providers Benefit From Higher Net Promoter Scores Through Better Customer Experience

Net Promoter Score (NPS) is a wildly popular tool for assessing customers' likelihood to recommend a company's product or service. As valuable as NPS can be, by itself, the "one number you need to...

• Downloads: 524
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For CIO Professionals

Report:Telecom Service Providers For Data Center Services In Singapore

This document provides vendor strategists with an overview of the telecom service providers that offer data center services in Singapore focusing on AT&T, SingTel, Verizon, Tata Communications,...

• Downloads: 19

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Benchmark Survey, Q2 2010 (US)

Forrester conducted a 20-minute phone survey fielded in April and May 2010 of 3,000 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 3,000),...

For Sourcing & Vendor Management Professionals

Report:How Fixed-Mobile Convergence Helps MNCs Reduce Telecom Costs

Build FMC Into Your Unified Communications Sourcing Strategy

The key benefits of fixed-mobile convergence (FMC) are simple to understand: a) avoid duplicating costs for voice infrastructure by taking away desk phones for employees who aren't using them anyway,...

• Downloads: 499

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For CIO Professionals

Report:A Market Taxonomy For ICT

Forrester's Definitions For Tech Product Categories, Industries, And Geographies

Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....

• Downloads: 951