Forrester

For Marketing Leadership Professionals

Report:The State Of Mobile Marketing In Europe, 2011

Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience

While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...

• Downloads: 432

For Marketing Leadership Professionals

Survey:North American Technographics® Telecom And Devices Online Survey, Q4 2012 (Canada)

Forrester conducted an online survey fielded in September 2012 of 5,485 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,485), there is 95%...

For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

Landscape: The Mobile Marketing Playbook

This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...

• Downloads: 726

For Marketing Leadership Professionals

Report:Why Care About Combination Clickers

The Most Valuable Searchers Click On Both Paid And Natural Listings

Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and...

• Downloads: 296
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For Marketing Leadership Professionals

Report:Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of the...

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For Marketing Leadership Professionals

Tool:There Is Room For Improvement In Music Experiences On Devices Across The Board

For Marketing Leadership Professionals

Report:How B2B Firms Can Improve Their Email Marketing

B2B email marketing programs still trail B2C programs in terms of their customer centricity, in part because of the complexity of business products, the poor alignment of marketing and sales, and...

• Downloads: 560

For Marketing Leadership Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

• Downloads: 649
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For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

Delivering Utility At Speed To Perpetually Connected Customers

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

• Downloads: 537

For Marketing Leadership Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

Vision: The B2B Online Community Playbook

This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

• Downloads: 532
• Comments: 1

For Marketing Leadership Professionals

Report:CORE: The Key To More Effective B2B Interactive Marketing

B2B organizations are straining to align traditional mass-marketing practices and sales support with new digital-focused customer behavior. B2B interactive marketing teams should adopt the...

• Downloads: 626

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 37

For Marketing Leadership Professionals

Report:Best Practices: How To Implement A Mobile Product And Service Road Map

After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right mobile...

• Downloads: 618
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For Marketing Leadership Professionals

Tool:Mobile Internet And Apps Are Two Possible Search Interfaces

For Marketing Leadership Professionals

Tool:A Minority Of Smartphone Owners Connect Their Phone Wirelessly To A Home Network

For Marketing Leadership Professionals

Report:Global Mobile Behaviors, 2012

Global Consumer Technographics®

In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Downloads: 70

For Marketing Leadership Professionals

Tool:Consumers Prefer PC Brands To Mobile Brands On Tablets

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...

For Marketing Leadership Professionals

Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

An Empowered Report

RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

• Downloads: 311

For Marketing Leadership Professionals

Report:Making Online Display Marketing Work For B2B

B2B Marketers Need To Expand Their Online Advertising Horizons

Display marketing is part of most B2B interactive marketers' plans for 2011, but few are prepared to unlock its full potential. Rather than miss opportunities by simply porting over print media...

• Downloads: 557

For Marketing Leadership Professionals

Tool:At The Very Minimum, Know The Profile Of The Mobile-Savvy Users You Are Targeting

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 332
• Comments: 3

For Marketing Leadership Professionals

Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

How To Build A B2B Influencer Engagement Initiative

As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

• Downloads: 271
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