Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 35

For Marketing Leadership Professionals

Report:Emerging Markets Overview: Brazil

A Global Consumer Technographics® Report

By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Downloads: 19

For Marketing Leadership Professionals

Report:Profiling Chinese Luxury Goods Buyers

A Technographics® Data Essentials Document

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Downloads: 25

For Marketing Leadership Professionals

Report:Segmenting Chinese Mobile Phone Users

A Technographics® Data Essentials Document

Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Downloads: 28

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 50

For Marketing Leadership Professionals

Report:The European Tablet Landscape

A Technographics® Data Essentials Document

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

• Downloads: 53

For Marketing Leadership Professionals

Report:Understanding China: The Opportunities And Challenges

A Technographics® Document

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Downloads: 82
• Comments: 2
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For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 66

For Marketing Leadership Professionals

Report:Consumers, The Internet, And TV: How Can We All Get Along?

Forrester Technographics® Digital Consumer Community Report, July 2011

The average US consumer reports spending an equal amount of time online as she does watching TV. This data point tells a very important story: In consumers’ minds, their time spent with offline...

• Downloads: 3

For Marketing Leadership Professionals

Report:A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Downloads: 696

For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 70

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1015

For Marketing Leadership Professionals

Report:Consumers Reviews And Ratings: How Much Are They Worth?

Forrester Technographics Digital Consumer Community Report, October 2011

About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

• Downloads: 7

For Marketing Leadership Professionals

Report:Digital Moms: A Demographic Overview

European Technographics®

Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes...

• Downloads: 66