Forrester

For Marketing Leadership Professionals

Report:Tech Marketers Are Missing The Social Mark For Senior Decision-Makers

Senior Decision-Makers Are Heavy Users Of Social Media

B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles...

• Downloads: 267
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For Sales Enablement Professionals

Report:Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans

Forrester's Social Technographics® survey, now in its second year, depicts the social media behaviors of more than 1,000 tech buyers from around the world. Tech marketers can use this data to...

• Downloads: 887

For Sales Enablement Professionals

Report:Differentiate With The Five C's Of Community Marketing

Outcome-Oriented Marketing Means A Move Away From The Four P's

Technology marketers must change their product-focused marketing habits if they want to win in the business technology marketplace. Product-based differentiation has lost competitive potency because...

• Downloads: 647

For Sales Enablement Professionals

Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

• Downloads: 195
• Comments: 2

For Sales Enablement Professionals

Report:Business Technology Buyers' Social Media Behaviors Are Evolving

B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no...

• Downloads: 444
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For Sales Enablement Professionals

Tool:Components Of The B2B Social Technographics Ladder

For Sales Enablement Professionals

Report:European Tech Buyers Continue To Consume Digital Content Socially

The 2012 B2B Social Technographics® Of European Buyers

Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

• Downloads: 140
• Comments: 2
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For Sales Enablement Professionals

Tool:The Social Technographics® Of BT Buyers Over The Past Three Years

For Sales Enablement Professionals

Report:Organizing For Community Success

Organization: The B2B Online Community Playbook

For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...

• Downloads: 159

For Sales Enablement Professionals

Tool:IT And Non-IT Decision-Makers Tick Differently

For Sales Enablement Professionals

Report:Content Management Process And Organization Capabilities Assessment

B2B marketers realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. Review the criteria and answer...

• Downloads: 35

For Sales Enablement Professionals

Report:Tech Vendors Need To Make Their Marketing Outsourcing Strategic

Digital Marketing Requires Longer Term Relationships

The Q4 2011 B2B Marketing Organizations And Investments Survey shows that tech vendors outsource much of their marketing work to external service providers, much more than in other industry sectors....

• Downloads: 232

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

• Downloads: 281

For Sales Enablement Professionals

Tool:The Customer Life Cycle And The Five C's Of Community Marketing

For Sales Enablement Professionals

Report:BT Social Technographics® 2011: Age Matters

Social Media Preferences Vary Significantly Among Age Groups

Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the...

• Downloads: 440
• Comments: 1
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For Sales Enablement Professionals

Tool:The Components Of Each Social Technographics Ladder Rung

For Sales Enablement Professionals

Tool:Focus On The Department Leading Your Buying Center

For Sales Enablement Professionals

Report:European Tech Marketing Continues To Be Different

This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

• Downloads: 33

For Sales Enablement Professionals

Tool:Social Media Preferences Also Vary By Company-Size Segment

For Sales Enablement Professionals

Report:Empowered Users Will Change How Business Software Is Served

An Empowered Report: Lessons For Tech Marketers From The IT Management Software Market

The face of business software applications is changing dramatically as new-generation users drive for a Web 2.0 intuitive user interface. User expectations with respect to service will also be...

• Downloads: 566

For Sales Enablement Professionals

Report:Assessing Your Content Management Processes And Organization

B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper...

• Downloads: 422
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For Sales Enablement Professionals

Report:The Emergence Of The Digital Marketing Service Provider

Tech Marketers Have A New Buyer And Channel To Consider

Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...

• Downloads: 825

For Sales Enablement Professionals

Tool:2011 BT Social Technographics By Age Group