Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Find Kate on:
Blog: Application Development & Delivery Blog

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

Research Coverage:

CRM Applications, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, IT Consulting, Packaged Applications, Social Computing, Web 2.0

Refine your results

Date Range

Past 18 months (1)

Analyst

Joanna O'Connell (1)

Topics

Industry

Publishing (3)
Gaming (1)

4 results in Everything

Marketing Automation
Media & Entertainment
Marketing Leadership

For Marketing Leadership Professionals
Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell
Joanna O'ConnellFebruary 28, 2012
CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...
- Downloads: 166
For Marketing Leadership Professionals
Report:The New Digital Publisher Monetization Model
Digital Publishers Must Adapt To New Digital Media Economics
Michael GreeneJanuary 27, 2011
The online media buying revolution is in full swing — audience targeting, real-time bidding, and attribution are changing the way interactive marketers buy — putting digital publishers at...
- Downloads: 1002
- Rating:
For Marketing Leadership Professionals
Tool:Publishers Confront Dramatic Shifts To Their Monetization Models
Michael GreeneJanuary 27, 2011
For Marketing Leadership Professionals
Charts & Figures:Publishers Confront Dramatic Shifts To Their Monetization Models
Michael GreeneJanuary 27, 2011
For Marketing Leadership Professionals
Report:Enabling Publisher-Side Audience Targeting
Major Online Publishers Must Embrace Audience Selling
Michael GreeneOctober 12, 2010
Content-based media buys are still the primary source of revenue for most major online publishers, but improved targeting technology and evolving media buyer expectations mean digital publishers must...
- Downloads: 481

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Analyst

Topics

Industry

For Marketing Leadership Professionals

Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

For Marketing Leadership Professionals

Report:The New Digital Publisher Monetization Model

For Marketing Leadership Professionals

Tool:Publishers Confront Dramatic Shifts To Their Monetization Models

For Marketing Leadership Professionals

Charts & Figures:Publishers Confront Dramatic Shifts To Their Monetization Models

For Marketing Leadership Professionals

Report:Enabling Publisher-Side Audience Targeting

Browse