Forrester Research : Analyst

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Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

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Blog: Application Development & Delivery Blog

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

Research Coverage:

CRM Applications, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, IT Consulting, Packaged Applications, Social Computing, Web 2.0

Reports (2)
Charts & Figures (3)

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Emerging Methods
Past 18 months
Consumer Technographics
CMO

For CMO Professionals
Report:Marketers Need To Put Money Where A Consumer's Mouth Is
How Consumers Discover New Brands, Products, And Services
Cory MunchbachJanuary 03, 2013
This report, originally written for market insights professionals, includes important content for CMOs and marketing leaders looking to improve discovery of their products and services. The discover...
- Downloads: 257
- Rating:
For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1252
- Rating:
For CMO Professionals
Charts & Figures:Research Behaviors Vary Across Categories, But Online Leads For All
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesJuly 30, 2012

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Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Research Coverage:

Refine your results

Analyst

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Industry

For CMO Professionals

Report:Marketers Need To Put Money Where A Consumer's Mouth Is

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Charts & Figures:Research Behaviors Vary Across Categories, But Online Leads For All

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