Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at CRM and customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

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  • Marketing Organization & Culture
  • Financial Services
  • For Marketing Leadership Professionals

    Report:Financial Services Interactive Marketers Are Primed For A More Responsive Social Presence

    Use Technology To Help Overcome Logistical Hurdles

    As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges...

    • Downloads: 489
  • For Customer Insights Professionals

    Report:Investing In Marketing's Technology Future

    How CI Can Use Technology To Drive Competitive Advantage

    Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

    • Downloads: 710
    • Rating:
  • For Sales Enablement Professionals

    Report:The Importance Of True International Marketing Content

    Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

    • Downloads: 67
  • For Marketing Leadership Professionals

    Charts & Figures:Financial Services Firms Are Moving Toward More Active Social Participation

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

    • Downloads: 851