- Reports (3)
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For eBusiness & Channel Strategy Professionals
European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey
European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...
- Downloads: 857
For Customer Insights Professionals
How CI Can Use Technology To Drive Competitive Advantage
Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...
- Downloads: 730
For Sales Enablement Professionals
Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...
- Downloads: 72