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- Peter O'Neill (1)
For eBusiness & Channel Strategy Professionals
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...
For Customer Insights Professionals
How CI Can Use Technology To Drive Competitive Advantage
Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...
- Downloads: 710
For Sales Enablement Professionals
Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...
- Downloads: 67