Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

ForecastView Spreadsheet

Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

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For eBusiness & Channel Strategy Professionals

Tool:Limited Mobile Expertise And Technology Concerns Worry eBusiness Managers

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1011

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1832

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For Enterprise Architecture Professionals

Report:Best Practices: EA Should Take An Active Role In Mergers And Acquisitions

Five Pragmatic Practices To Improve EA Value Throughout The M&A Process

A new wave of mergers and acquisitions (M&As) is happening, and contrary to previous M&A periods in which IT was only tactically involved, organizations now draw IT into their plans for cost savings...

• Downloads: 748

For CIO Professionals

Tool:Web 2.0 Will Drive Innovation

For eBusiness & Channel Strategy Professionals

Report:Welcome To The Era Of Agile Commerce

eBusiness Execs Must Evolve Channel Strategies To Embrace Market Changes

Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...

• Downloads: 3072

For eBusiness & Channel Strategy Professionals

Tool:Forrester's Travel Website Functionality Benchmark

For Application Development & Delivery Professionals

Report:CRM And eCommerce Converge In A World Of Multiple Touchpoints

Welcome To The Era Of Agile Commerce

Traditional ways of describing multichannel commerce no longer work, because customers don't interact with companies from a channel perspective. Customers now use a rapidly evolving set of devices as...

• Downloads: 961

For eBusiness & Channel Strategy Professionals

Tool:Although Marriott Earns The Highest Score, It Is Not Enough To Be Considered "Passing"

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1551

For eBusiness & Channel Strategy Professionals

Tool:: Mobile Shopping In The US

For Customer Insights Professionals

Report:Case Study: How KLM Expanded The Influence Of Market Research With Its "In Touch" Community

In Touch Significantly Increases Efficiencies In KLM's Multicountry Research

In 2008, Dutch airline KLM worked with Communispace to launch its first market research online community (MROC) — called In touch — to better understand the Elite members of its Flying...

• Downloads: 480
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For CIO Professionals

Report:Disciplined Social Innovation

Three Firms Achieve Tangible Results

Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...

• Downloads: 1010

For Marketing Leadership Professionals

Report:Case Study: IHG, Chase, And Consumers Co-Create A New Rewards Credit Card

An Empowered Report

Intercontinental Hotels Group (IHG) and Chase Card Services (Chase) won a 2010 Forrester Groundswell Award in the B2C Embracing category, and for good reason. These two companies hired a private...

• Downloads: 421