Forrester

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: PC Adoption Among US Hispanics

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

• Downloads: 2

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 404
• Rating:

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce...

• Downloads: 749

For Application Development & Delivery Professionals

Tool:Mobile Apps Must Achieve The Right Balance Of All Seven Qualities Of Great Software

For Customer Experience Professionals

Report:Mobile And Social Gain Ground In Wellness And Disease Management

Consumers Report On Program Availability, Usage, And Relevance

Forrester surveyed US online nonelderly commercially insured consumers to find out how open they are to using health management programs offered by their health plan or employer and in which channels...

• Downloads: 616

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers

Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

• Downloads: 156

For CIO Professionals

Tool:Forecast: US Individuals With Two Or More PCs Or Smartphones Forecast, 2008 to 2016

For Marketing Leadership Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For Customer Experience Professionals

Report:How The Voice Of The Employee Empowers Customer Experience Efforts

An Empowered Report: Employees Are Customer Experience Pros' Best Weapon

Employees have a wealth of insight about both customers and internal operations. Many also have the influence to quickly improve customer experience at the ground level through frontline interactions...

• Downloads: 885

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Media And Advertising Online Recontact Survey, Q4 2011 (US)

Forrester conducted an online survey fielded in November 2011 of 4,767 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,767), there is 95% confidence...

For CIO Professionals

Tool:TechRadar™: Survival Phase Technologies

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Tool:Social Networking Sites Don't Drive Much Buyer-Retailer Interaction Yet

For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

Younger Consumers Prefer Online Chat, Websites, And Email

Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

• Downloads: 650
• Rating:

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For Customer Experience Professionals

Report:Match iPad Experiences To Customer Goals

Forrester evaluated the interaction and system capabilities of the iPad for accessing content via its web browser and applications (apps). Both experiences offer somewhat-limited input capabilities...

• Downloads: 717

For Marketing Leadership Professionals

Report:Forrester Research World Online Population Forecast 2010 To 2014 (Global)

ForecastView Spreadsheet

Worldwide Online Population Forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data...

• Downloads: 11

For Marketing Leadership Professionals

Tool:Humor Is The Most Successful Creative Strategy For Viral Videos

For eBusiness & Channel Strategy Professionals

Tool:Forecast: US Mobile Bankers, 2008 To 2015

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...

For Marketing Leadership Professionals

Tool:Mobile PCs Are The Ideal Targets For Mobile Broadband Services