Refine your results
- Customer Experience (101)
- eBusiness & Channel Strategy (31)
- CIO (27)
- Enterprise Architecture (27)
- Marketing Leadership (13)
- See all Roles
- Megan Burns (47)
- Derek Miers (24)
- Skip Snow (10)
- Maxie Schmidt-Subramanian (8)
- TJ Keitt (4)
- See all Analysts
- Health Plans (121)
- Consumer Healthcare (48)
- Health Providers (33)
- Pharmaceuticals & Biotechnology (32)
- Healthcare Regulations (28)
- See all Industries
For Marketing Leadership Professionals
Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...
- Downloads: 714
For Enterprise Architecture Professionals
Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and...
- Downloads: 294
For eBusiness & Channel Strategy Professionals
Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...
For CIO Professionals
Road Map: The Social Business And Collaboration Playbook
Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...
- Downloads: 899