Forrester

For Sourcing & Vendor Management Professionals

Report:Align Your Commercial Approach With Your Software Category Sourcing Strategy

Vision: The Strategic Software Sourcing Playbook

This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...

• Downloads: 136

For Marketing Leadership Professionals

Blog:Relaunched Jawbone UP Now Faces Competition. And That's A Good Thing.

Jawbone, a privately-held company based in San Francisco with a $1.5 billion valuation, today announced the relaunch of its UP wristband, which it discontinued one year ago due to manufacturing...

Discussion:Create A Living BT Road Map

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Online Video Platforms, Q1 2013

Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

• Downloads: 275

For Marketing Leadership Professionals

Blog:Nokia Launches “HERE” To Build Brand Equity Beyond Mobile Phones

  “HERE” is the name of Nokia’s new brand. Unlike Ovi a couple of years ago, this brand will speak for itself. This is all about interaction with places around you, about...

Discussion:Which Verticals Are Most Attractive For ICT Vendors?

For Marketing Leadership Professionals

Blog:Q&A WITH MARKUS KRAMER, GLOBAL MARKETING DIRECTOR, ASTON MARTIN LAGONDA

It's just one more week before Forrester's Forum For Marketing Leaders EMEA (May 21st to 22nd) in London kicks off. Our analysts are excited to unveil the latest Forrester ideas such as the...

For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

Landscape: The Customer Loyalty Playbook

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

• Downloads: 804

For eBusiness & Channel Strategy Professionals

Blog:US eCommerce 2013-2017: Still On Fire (And A Jobs Engine To Boot!)

We have just finalized our projections for US eCommerce for 2013 and not surprisingly, the numbers are strong — excluding auctions, we expect that figure to be $262B, 13% higher than the total...

For Marketing Leadership Professionals

Report:Western European Social Media Marketing Forecast, 2012 To 2017

Growth Slows But Remains Strong Despite Legislative Uncertainty

Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

• Downloads: 115

For Customer Experience Professionals

Report:How Chief Customer Officers Orchestrate Experiences

Organization: The Customer Experience Ecosystem Playbook

Forrester collected and analyzed data about chief customer officers (CCOs) to understand who they are, where they came from, what companies appoint them, and what they do for their firms. This year,...

• Downloads: 366
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Discussion:Top 10 Ways To Improve Your Digital Customer Experience Part 1

For eBusiness & Channel Strategy Professionals

Blog:As The Holidays Approach, Stores Need To Worry About Being “Showroomed"

As mobile Internet use has grown, so has the usage of smartphones in stores. Much of that in-store phone usage is innocuous — using store maps, for instance — but some of it is...

Discussion:Information And Communications Technology Industry Opportunities In Professional Services

For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

North American Consumer Technographics®

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

• Downloads: 213

For Application Development & Delivery Professionals

Blog:Nuance Acquires VirtuOz. What Does This Really Mean?

The word on the street is that Nuance is buying the online virtual agent company VirtuOz for an undisclosed sum (see the TechCrunch article here). So what does this acquisition mean? Let's start...

For Sales Enablement Professionals

Report:Scoring Your Partner Program For Loyalty

Assessment: The Channel Partner Loyalty Playbook

To systematically determine how well your partner program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into building...

• Downloads: 164
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For Marketing Leadership Professionals

Blog:Q&A WITH ARTHUR CALDERWOOD, SENIOR VICE PRESIDENT, MARKETING & SALES OPERATIONS, SITA

In the run-up to Forrester’s Forum For Marketing Leaders EMEA next week, I also had a chance to connect with Arthur Calderwood, Senior Vice President, Marketing & Sales Operations at SITA,...

Discussion:Five Keys To Effective B2B eCommerce

For Marketing Leadership Professionals

Blog:How Marketers Can Play With Games

In our new report, 'Extend Your Marketing Into Games,' we take a closer look at how marketers can take advantage of opportunities within games. From dedicated consoles to mobile devices and...

For Enterprise Architecture Professionals

Report:Map Your Way To Your Information Strategy's Business Outcomes

Road Map: The Information Strategy And Architecture Playbook

One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

• Downloads: 354

Discussion:Evaluating Owned Media

For Chief Information Officer Professionals

Blog:Deutsche Telekom in arranged marriage for T-Mobile USA through reverse acquisition by MetroPCS

  Deutsche Telekom is leading its daughter T-Mobile USA down the aisle for a second time in less than two years after the previous marriage attempt with AT&T collapsed in light of regulatory...

For Marketing Leadership Professionals

Report:Social Media Metrics That Matter

Communicating The Right Data To Different Internal Stakeholders

Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelming...

• Downloads: 2538
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Discussion:Measure BT Strategic Planning Outcomes