Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.


Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

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  • Past 12 months
  • Josh Bernoff
  • For Marketing Leadership Professionals

    Report:Objectives Are The Key To Social Strategy

    Strategic Plan: The Social Marketing Playbook

    We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...

    • Downloads: 3708
    • Comments: 1
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  • For Marketing Leadership Professionals

    Blog:Introducing the Mobile Mind Shift Index (May 1 Webinar)

    We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers. In a change in behavior that can only be called...

    • For Marketing Leadership Professionals

      Blog:How the Mobile Mind Shift is different in Europe

      As we published last month, people are in the midst of making a Mobile Mind Shift: The expectation that any desired information or service is available, on any appropriate device, in context, at your...

      • For Marketing Leadership Professionals

        Charts & Figures:The Mobile Mind Shift Index For US Online Adults Is 27.9

      • For Marketing Leadership Professionals

        Report:The Mobile Mind Shift Index

        Measuring And Analyzing The Shift In Consumers' Expectations

        Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

        • Downloads: 484
        • Rating:
       
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