Forrester

For Data Insights Professionals

Blog:The Data Digest: Consumer Ratings And Reviews

Earlier this week, I attended a briefing with a vendor around analyzing and structuring consumer ratings and reviews; the vendor aims to give companies more guidance during the product development...

For Data Insights Professionals

Blog:The Data Digest: The Best Things In Life Are Free (Apps)

I recently completed James L. McQuivey's Digital Disruption, which is well worth the read if you have not yet gotten your hands on a copy. The book analyzes factors that allow for the emergence...

For Data Insights Professionals

Blog:The Data Digest: Alternative Payment Methods In Europe

Consumer usage of alternative payment methods like contactless cards or mobile payments is still very limited in Europe, and the majority of European consumers aren’t interested in using these...

For Data Insights Professionals

Blog:The European Tablet Landscape

Tablet ownership in Western Europe is set to quadruple in the next five years: The percentage of European online consumers who own a tablet will increase from 14% in 2012 to 55% in 2017, according to...

For Data Insights Professionals

Blog:The Data Digest: Multitasking While Watching TV

The proliferation of mobile and portable Internet-connected devices has made TV multitasking the norm. Forrester’s Consumer Technographics® data shows that about four out of five US online...

For Data Insights Professionals

Blog:The Data Digest: Tablet Ownership In The US And Europe

Earlier this year, Forrester’s published its tablet forecast for the US. With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their...

For Data Insights Professionals

Blog:The Data Digest: Using Internet-connected Devices While Watching TV

On Sunday, February 24, TVs around the world were tuned to the 85th annual Academy Awards show (aka The Oscars). While the very first Academy Awards ceremony took place in 1929 — with guest...

For Data Insights Professionals

Blog:The Data Digest: Interest In Money Management Tools

For the past decade, the number of customers using the Web to manage their bank accounts and policies and to research and buy financial products has grown steadily. For many customers, the Web has...

For Data Insights Professionals

Blog:“The State Of Consumers And Technology: Benchmark 2012, Europe” Shows Local Differences In Technology Uptake

I am delighted to announce that for the first time, our annual US consumers and technology benchmark report now has a European counterpart: "The State Of Consumers And Technology: Benchmark...

For Data Insights Professionals

Blog:The Data Digest: Consumers See Less Value In Email Promotions

Email marketing is at an important crossroads because email is losing its appeal for consumers. Research shows that younger people in particular feel email is too formal. Forrester’s...

For Data Insights Professionals

Blog:The Data Digest: The Uptake Of QR/2D Bar Codes

Recently, I received a visit at home from a religious organization, which handed me two of its publications. As I believe that every religion has some wisdom to share, I read both magazines. What...

For Marketing Leadership Professionals

Report:Emerging Markets Overview: Russia

A Global Consumer Technographics® Report

Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

• Downloads: 13

For Data Insights Professionals

Blog:A Little Doubt Wouldn't Hurt Research

I’m not sure what it is. Maybe it’s the time of year and the fact that my upcoming holiday makes me a bit introspective. Maybe it’s the weather, as it’s been a horrendous...

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 66

For Marketing Leadership Professionals

Report:Exploring The Social Technographics® Ladder: Creators

North American Consumer Technographics®

Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

• Downloads: 65
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For Data Insights Professionals

Blog:The Data Digest: Uptake Of Mobile Messaging In Europe

This week, there was a lot of blogging and commenting around Facebook possibly acquiring mobile messaging company WhatsApp. And although WhatsApp quickly denied that Facebook acquisition...

For Data Insights Professionals

Blog:The Data Digest: Usage Of RSS Feeds

This week, Google announced that it will shut down Google Reader on July 1, 2013. In its announcement, Google states that it’s doing this because the usage of Google Reader has declined and it...

For Data Insights Professionals

Blog:Are You Breaking The Law? Understand The Impact Of The European Data Protection Act

Yesterday, I realized I have a criminal side. Of course, I know that I have a bit of a history for speeding. And I’ve had my share of parking fines. But until yesterday afternoon, I didn't...

For Data Insights Professionals

Blog:The Data Digest: Profiling Chinese Luxury Shoppers

One of my responsibilities at Forrester is editing our Technographics® research deliverables globally. In recent years, we have regularly published reports on consumer behaviors in emerging...

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For Marketing Leadership Professionals

Report:Segmenting Chinese Mobile Phone Users

A Technographics® Data Essentials Document

Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Downloads: 27

For Data Insights Professionals

Blog:The Data Digest: US Leisure Hotel Travelers

I was in the US this week, visiting our headquarters in Cambridge, and the topic of loyalty cards and loyalty programs came up. I live in the Netherlands, and although there are plenty of loyalty...

For Marketing Leadership Professionals

Report:The Digital Affluent: A Demographic Overview

North American Consumer Technographics®

Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

• Downloads: 99

For Data Insights Professionals

Blog:Understanding The Changing Needs Of Online Consumers In China, India And Japan

Historically, consumers in Asia Pacific have done far more activities on their mobile phones than in other regions. With the increasing availability of affordable smartphones in the region, mobile...