Forrester

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For Customer Experience Professionals

Blog:Engaged Employees Do The Right Thing Because It’s The Right Thing To Do

Recently I was on a panel about the impact of cultural change on customer experience. My fellow panelists included Meltem Uysaler, a senior vice president of customer experience for Citi, and...

Discussion:The Business Impact Of Mobile Engagement

For Data Insights Professionals

Blog:Understanding China: The Opportunities And Challenges

China represents a huge opportunity for most organizations — the nation has a population of 1.35 billion people, consumer spend has gone up progressively in the past few years,...

For Security & Risk Professionals

Blog:How Do You Maintain Your Security Edge?

Keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regulatory landscape to identify what it means to your...

For Enterprise Architecture Professionals

Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

• Downloads: 43

Discussion:Build Your Mobile Engagement Strategy

For CMO Professionals

Report:Establish New Agency Partnerships

Tools And Technology: The 21st Century Brand Marketing Playbook

Building a 21st century brand requires marketers to form new types of partnership with agencies. As with the fast-changing technology landscape, it's up to marketers to stay current with the...

• Downloads: 307

Discussion:Competitive Strategy In The Age Of The Customer

This is excellent! Thanks!

For Application Development & Delivery Professionals

Report:Plan For Continuous Agile And Lean Evolutions

Business Plan: The Agile And Lean Playbook

This report outlines the business plan for Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs plan for Agile...

• Downloads: 727

For Sourcing & Vendor Management Professionals

Blog:Tier II and Alternate Locations Present Fresh Outsourcing Avenues

One of the major concerns of the sourcing community is that suppliers are unable to deliver the cost and service benefits that had been agreed upon at the start of the contract. As outsourcing...

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
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For Infrastructure & Operations Professionals

Blog:2012 Huawei Global Analyst Summit: Carrier Networks' Business Is Shifting From Hardware To Software

Huawei hosted about 160 industry and financial analysts at its ninth annual analyst summit in Shenzhen, China in April 2012. The event showed us that Huawei’s carrier network activities are...

For Data Insights Professionals

Blog:Bringing Qualitative Research Expertise To Forrester’s Market Insights Team

As the newest addition to the Market Insights team, allow me to introduce myself. My name is Lindsey Colella, and I recently joined Forrester as a Senior Community Manager. It is a pleasure to...

For Application Development & Delivery Professionals

Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

• Downloads: 172

For Customer Experience Professionals

Report:Why Customer Experience, Why Now?

Business Case: The Customer Experience Ecosystem Playbook

This report is an update to "Why Customer Experience? Why Now?" originally published on October 4, 2011. We've entered the age of the customer — an era where a focus on customers matters more...

• Downloads: 2751

Discussion:Updated 2010: The Pillars Of Enterprise Architecture Terminology

I am interested in further research about the evolving integration architecture landscape. Some see this as a domain in itself, even espousing the Integration Competency Centre, whereas this research...

For Enterprise Architecture Professionals

Report:Make EA Business-Focused, Strategic, And Pragmatic

Future Look: The EA Practice Playbook

This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

• Downloads: 662
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Discussion:Using A Burning Platform To Create A Social Business

For Infrastructure & Operations Professionals

Blog:Are you thinking like a business pro? In the cloud era, you should be.

It's not controversial that business success today depends more than ever on IT performance. Business processes and IT operations are highly interdependent and tightly linked. Alignment...

For Security & Risk Professionals

Client Inquiry:Can You Provide Some Information About Biometrics Usage For Banking Companies?

How are banking companies using biometric technologies today? How urgent is the need to deploy such technologies?

Discussion:How To Develop An Interactive Marketing Content Plan

For Customer Experience Professionals

Report:The State Of VoC Programs, 2012

VoC Programs Are Developing But Still Don't Deliver Enough Value

Companies use voice of the customer (VoC) programs to collect and analyze customer feedback, make customer experience improvements, and track the results of those improvements. In order to assess how...

• Downloads: 411
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Discussion:Promote EA Agility And Build Trust

Brian - This research provides a pragmatic framework that will help organizations advance their IT architecture. Well done.

For CIO Professionals

Report:Master 10 Trends For Your Cloud Journey

Road Map: The Cloud Computing Playbook

Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

• Downloads: 2288
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