About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.
Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.
Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.
Benchmarks: The BT Strategic Planning Playbook
This report is designed to help CIOs measure and report on the outcomes realized through the BT strategic plan. Specifically, it demonstrates how to link IT initiatives from the strategic plan to the...

Budgeting And Planning: The Cloud Computing Playbook
Forrsights surveys show that enterprises are turning to the cloud for speed and lower cost — but are the savings really there? The answer isn't always obvious; it might be that your internal...


The BT Governance Collection: Practitioners' Experiences
As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

Performance Management: The BT Strategic Planning Playbook
The ultimate judges of any strategic planning process are the business technology (BT) users who need to produce business benefits with the technology. The goals, desires, and needs of this group are...

Budgets: The BT Strategic Planning Playbook
Understanding the difference between the costs to run the business and the costs to grow or change the business is crucial to effective technology investment budgeting. In addition, the way these...

The BT Governance Collection: Communications
Implementing strong business technology (BT) governance is on the agenda for many organizations as they continue the seemingly endless pursuits of aligning IT and business strategy, getting more...
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

Performance Management: The Innovation Playbook
In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...
Benchmark: The CIO's Mobile Engagement Playbook
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

Best Practices For CIOs
Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...
How important of a metric is churn to SaaS vendors?
The BT Governance Collection: Principles And Strategies
"Good" technology governance is business technology (BT) governance — a conscious effort by senior executives to establish strategies, structures, processes, and measurements for the management...

Benchmarks: The Social Business And Collaboration Playbook
Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

Strategic Planning Forrsights For CIOs
CIOs are responsible for the technology tools and services that make employees productive and successful at work. Too often, the CIO organization must make decisions about devices, software licenses,...
Benchmarks: The Innovation Playbook
While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

Performance Management: The Cloud Computing Playbook
This report outlines the performance management of Forrester's solution for CIOs working on developing effective objectives and metrics for their organization's cloud strategy. Crafting and measuring...
Insights From Asian CIOs At Forrester's CIO Summit APAC 2012
CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...
Performance Management: The Social Business And Collaboration Playbook
The benefits of improved information sharing and collaboration from deploying enterprise social computing are hard to quantify. With the exception of email and audioconferencing, collaboration...
Performance Management: The CIO's Mobile Engagement Playbook
Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...