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For Customer Experience Professionals
The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...
- Downloads: 80
For Application Development & Delivery Professionals
Digital Customer Experience Delivery Demands An Organizational Transformation
Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...
- Downloads: 278
For CMO Professionals
CMOs Need To Add Key Roles To Tune The New Marketing Org For Customer Obsession
As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS). A MOS-based organizational design...
- Downloads: 261
For eBusiness & Channel Strategy Professionals
Organization: The Digital Business Transformation Playbook
To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...
- Downloads: 434