Forrester

For Infrastructure & Operations Professionals

Blog:Join Forrester's New Community For Consumer Product Strategists!

I'd like to invite you to participate in an exciting new forum for discussion: our community for Consumer Product Strategy professionals! The community is a place for product...

For Infrastructure & Operations Professionals

Blog:What Steve Jobs' Resignation Means For Product Strategists

First off, let me say this: I hope that Steve Jobs' health improves, and that he comes out of whatever challenges he's going through in the best of health. He's an amazing, visionary...

For Infrastructure & Operations Professionals

Blog:The Hyper-Portability Of Tablets Drives Worker Productivity

Technology’s value to a business derives at least in part from its ability to increase productivity. The 1987 Nobel Prize winning economist Robert Solow demonstrated that technology increases...

For Infrastructure & Operations Professionals

Blog:Microsoft's Shrinking Window For Tablets: Its Fifth-Mover Product Strategy Is Late

Forrester is bullish on Windows 8 as a product for consumers. With Windows 8, Microsoft is adapting Windows in key ways that make it better suited to compete in the post-PC era, including a...

For Marketing Leadership Professionals

Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

An Empowered Report

RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

• Downloads: 311

For Infrastructure & Operations Professionals

Blog:It's Time For Mass-Customized Clothing And Apparel Products

Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...

For Infrastructure & Operations Professionals

Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

Executive Overview: The Workforce Enablement Playbook

BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

• Downloads: 116

For Infrastructure & Operations Professionals

Blog:Christmas 2011: The First Mass Customized Holiday Season

Ah, Black Friday: What would the post-Thanksgiving shopping bonanza be without a visit to the local mall? This year, I was keen to perform some gumshoe research on a theme I've been talking about...

For Infrastructure & Operations Professionals

Blog:Tablets And Mass Customization: A Match Made In Heaven

With a hat tip to the mass-customization.info blog, a screen shot showing that the latest Blackberry Playbook commercial depicts a mass customization experience – the Converse Design...

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 458

For Marketing Leadership Professionals

Report:Appealing To Consumers With Mass-Customized Product Strategies

Entice Customers Into The Loyalty Cycle

While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...

• Downloads: 361

For Infrastructure & Operations Professionals

Blog:The Nook Boutique: How Channel Matters To Product Strategists

The link between product strategy and channel is often overlooked, but strong: In our most recent survey of product strategy professionals, 33% say that they, personally, define the channel strategy...

For Marketing Leadership Professionals

Tool:Seek Outside Help To Create Sophisticated Segmentation Analyses

For Marketing Leadership Professionals

Tool:Customization Appeals To All Ages But Skews Young

For Marketing Leadership Professionals

Tool:Market Researchers Expect Segmentation Models To Last A Long Time

For Marketing Leadership Professionals

Tool:Customization Appeals To More Than A Third Of US Online Consumers

For Infrastructure & Operations Professionals

Blog:Forrester's Marketing Forum 2011: Innovating Your Marketing For The Next Digital Decade

We're only a couple weeks away from Forrester's Marketing Forum 2011, April 5-6 in San Francisco, California. (You can view the event details and sign up to attend here). The theme is...

For Marketing Leadership Professionals

Report:What QWERTY Can Teach You About Product Strategy

Path Dependence Matters, But Digital Disruption Matters More

Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

• Downloads: 158

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Express Their Opinions Via SMS

For Infrastructure & Operations Professionals

Blog:The Tablet Market Is Fragmenting Into Subcategories

In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always...

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

• Downloads: 315

For Infrastructure & Operations Professionals

Blog:Microsoft’s Best Buy Windows Store: A Critical Strategic Move With Several Drawbacks

When Samsung made its move to install 1,400 store-within-a-store concepts at Best Buy back in April, we recommended that Microsoft take note. And take note, it did: Today Microsoft and Best Buy...

For Infrastructure & Operations Professionals

Blog:Welcome To The Nook Signing

 It’s a tried-and-true in-store promotional tactic: the book signing. Authors tour bookstores, meet their fans, and sign copies of a book that was bought in the store that day. How can...

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Engage Deeply With Mobile Applications

For Infrastructure & Operations Professionals

Blog:I’m Back To End User Client Computing… With A New Role Focus!

    “Hello, I’m J. P. Gownder, and I serve Infrastructure and Operations professionals!” That’s my new greeting to Forrester’s clients. (I borrowed –...