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Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.


Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

Research Coverage:

CRM Applications, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, IT Consulting, Packaged Applications, Social Computing, Web 2.0

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  • Thomas Grant
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  • For Application Development & Delivery Professionals

    Report:B2B Tech Marketers Must Fine-Tune Their Marketing — But To What?

    Role And Industry Define The Biggest Differences Among Audiences

    Thomas GrantJanuary 25, 2011

    Tuning mix and message to energize a particular audience is one of the biggest challenges in tech marketing. Given the time and risks associated with this work, choosing the correct segments to...

    • Downloads: 423

  • For Application Development & Delivery Professionals

    Report:Tech Marketers Pursue Antiquated Marketing Strategies

    Other Industries Have Moved Beyond Product Marketing And Lead Generation

    Thomas GrantFebruary 01, 2011

    Compared with other industries, B2B technology industry companies treat marketing as an opportunity to sell new products and services to new customers. For these vendors, the product is the axis...

    • Downloads: 521
 
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