Forrester

For CMO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

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For Chief Information Officer Professionals

Blog:How I Turned My iPad2 Into A MacBook … Well Almost!

As my regular readers know, I try to provide something thought-provoking for most of my blog posts. But every so often something comes along that makes me go “wow, I really need to share...

For CIO Professionals

Report:Beyond Alignment: A Road Map For Business-Centric CIOs

For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

• Downloads: 1070

For Chief Information Officer Professionals

Blog:Seeking The Elusive Zone Of Disruption

As I analyzed examples of digital disruption I’ll be highlighting at the upcoming CIO Forum — “Leading Digital Disruption” — I was struck by the way in which...

For Chief Information Officer Professionals

Blog:Retail 2020

What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector. To get a feel for the future of retailing, earlier this...

For CIO Professionals

Report:Competitive Advantage Through Social Business

Executive Overview: The Social Business And Collaboration Playbook

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

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For Chief Information Officer Professionals

Blog:The Gamification Of Business

The most engaging, most entertaining, and most stimulating presentation of IBM Connect 2013 came on the third day at the end of the opening session. I'm ashamed to admit that I didn't know...

For Chief Information Officer Professionals

Blog:Who Will Win The Retail Battle: Apple Or Microsoft?

Microsoft began opening its own retail stores in 2009 and recently began a push into more US cities. A recent post by George Anderson on Forbes.com about Microsoft's new store...

For Chief Information Officer Professionals

Blog:Does BT Need A New Report Card?

It's time to re-think the report card used by CIOs to report on BT performance – tomorrow’s BT CIOs must look beyond the traditional IT Balanced Scorecard (BSC).  I...

For Chief Information Officer Professionals

Blog:Beyond Social Computing: Lessons For CIOs In The Empowered Era

Just when you were getting your mind around Social Computing, Forrester has concluded that Social Computing is a steppingstone along the path to the empowered era. At least that’s one of the...

For Chief Information Officer Professionals

Blog:Winning The Customer Experience Game

We all hear and read stories of terrible customer experiences; like me, you probably have had your own share of bad experiences. And social media has made it possible for these bad experiences to be...

For Chief Information Officer Professionals

Blog:Are You Ready To Master The Customer Data Flow?

If you read my last research report and previous blog post, you’ll know that I’m working with Luca Paderni on a series of research reports examining the IT and marketing relationship. In...

For Chief Information Officer Professionals

Blog:Amy’s Baking Company Social Media Meltdown: The ABCs Of Social Media

Of the many questions I get from clients, many center on the use of social media for customer engagement purposes — because sometimes IT staff are asked to block employees from using social...

For CIO Professionals

Client Inquiry:CIO Challenges And Priorities For 2011 And Beyond

What are the main banking CIO challenges and priorities for 2011 and beyond?

For Chief Information Officer Professionals

Blog:RIP Google Wave: Lessons For Enterprise Social Initiatives

Anyone familiar with social technologies will remember the launch of Google Wave in the fall of 2009. It was a new kind of communication platform released into a beta test with 100,000...

For CIO Professionals

Report:Plan Strategy Around 10 Business Trends

Business Vision: The BT Strategic Planning Playbook

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

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For CIO Professionals

Report:The CIO's Role In The Social Business Policy

Policy And Procedures: The Social Business And Collaboration Playbook

A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

• Downloads: 296

For CIO Professionals

Client Inquiry:Can You Provide Some Insight Into Future Technology Trends?

For retail/CPG: 1) From your point of view, what will 2025 technology enable from a consumer, employee, and partner perspective? 2) What are the key trends to watch that might have an impact on our...

For CIO Professionals

Report:Winning The Customer Experience Game

Best Practices For CIOs

Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

• Downloads: 140

For Chief Information Officer Professionals

Blog:How Successfully Is Your Organization Using Social Technologies?

Let's face it, there are plenty of examples emerging of organizations doing great things with social technologies -- but just how many are having a measurable impact on their...

For Chief Information Officer Professionals

Blog:Capability-As-A-Service And What It Means For Technology Vendor Strategy

In my last post, I wrote about the evolving need for big business to source generic capabilities from business partners/vendors. This shift provides an enormous opportunity as well as a threat for...

For CIO Professionals

Client Inquiry:Can You Answer Our Seven Questions About Social Platforms?

1. What are the main applications of social platforms in enterprises and how will it be in future? 2. Is there a Forrester Wave™ for social platforms for enterprises? 3. Are enterprises using...

For CIO Professionals

Report:The Empowered BT CIO

A Road Map For CIOs To Succeed In An Empowered World

Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

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For CIO Professionals

Report:Benchmark The Use Of Your Social Business And Collaboration Systems

Benchmarks: The Social Business And Collaboration Playbook

Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

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For CIO Professionals

Tool:Employees Connect And Collaborate Using Social Technologies