Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at CRM and customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

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  • Nigel Fenwick
  • CMO
  • For CMO Professionals

    Report:The Future Of Business Is Digital

    The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 764
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  • For Chief Marketing Officer Professionals

    Blog:Chief Digital Officer: Fad or Future?

    Over the past nine months I've been interviewing chief digital officers and senior digital leaders across a variety of industries to gain insight into the emerging role of digital leadership. My...

    • For CMO Professionals

      Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

      This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

      • Downloads: 44
      • Rating:
    • For CMO Professionals

      Report:The Chief Digital Officer: Fad Or Future?

      Why And When Do Firms Need A Chief Digital Officer?

      In the age of the customer, the importance of supporting customer touchpoints has shifted to the center of strategic planning. Firms that are winning the customer experience race are aiming to...

      • Downloads: 560
      • Rating: