Forrester

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:New IT Models Will Focus On Service Improvement And Cost Reduction

For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Which Social Metrics Have Value?

For social media evangelists, the question on everyone's mind is this: "How do we effectively measure the business value of social initiatives?"   Even when we get close, there's always that pesky...

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

Discussion:The New Digital Publisher Monetization Model

For Security & Risk Professionals

Blog:Avoid The Social Media Binary

Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks,...

Discussion:Your Community Upgrade: From Experiment To Strategic Approach

Very useful information, well laid out

For Data Insights Professionals

Blog:78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017

  If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this...

Discussion:Does Forrester have insight as to why every major NoSQL system is Open Source?

The methodologies used by many analyst firms include criteria around revenue which puts open source at a disadvantage when compared to their closed source proprietary counterparts. Interestingly...

Discussion:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

For Infrastructure & Operations Professionals

Blog:How Gremlins And Vanilla Ice Can Help Us Deliver Better IT Services

After the success of his previous blogs (including The ABC Of ICT — The Top 10 People Issues), Paul Wilkinson of GamingWorks returns with a somewhat tongue-in-cheek look at IT, IT service...

For Application Development & Delivery Professionals

Blog:Make data confidence index part of your BI architecture

I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

Discussion:The Business Impact Of Mobile Engagement

For Chief Information Officer Professionals

Blog:Cisco's message is getting clearer

  At the Cisco Live EMEAR 2013 event in London, Cisco brought a new down-to-earth dynamism to the table. The vision for how Cisco is intending to empower its clients in an evermore connected...

Discussion:Right-Size Your Interactive Marketing Organization

For eBusiness & Channel Strategy Professionals

Blog:Lessons from Toys R Us and Nordstrom

The 2012 Shop.org Annual Summit, the prestigious eCommerce confab, was held this past week in Denver.  I got the chance to emcee the event and meet the keynote speakers.  And the lineup was...

For Sales Enablement Professionals

Blog:Marketing Mondays: December 31st, 2012

  Hello Fellow B2B Marketers, Marketing Mondays is a weekly blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into...

For Marketing Leadership Professionals

Blog:TV Advertising Goes Cross-Channel: Threat or Opportunity?

I just wrapped up my report on the future of television: “Digital Disruption Rattles the TV Ad Market.” And, while I was interviewing and exchanging views with advertisers and senior TV...

For Customer Experience Professionals

Blog:Verdict: Samsung Galaxy Is Not Cool. This Is Winning?

An appeals court in the UK just decided that the design of the Samsung Galaxy does not infringe on Apple patents for the iPad. Why? Well, the opinion by Judge Colin Birss concluded that, "They...

Discussion:The Forrester Wave

For Sourcing & Vendor Management Professionals

Blog:CGI’s Logica Buy Should Benefit Both Suppliers And Customers Of Both

CGI’s plan to acquire Logica for approximately $2.6 billion, amounting to the combination of two distinctly regional entities into a single “global” provider, offers further proof...

Discussion:Open Data Changes The Business Of Government