Forrester Research : Analyst

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Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

Find Kate on:
Blog: Application Development & Delivery Blog

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer service strategies. Her research focuses on helping organizations establish and validate customer service strategies, prioritize and focus customer service projects, facilitate customer service vendor selection, and plan for project success.

Previous Work Experience

Kate has extensive industry experience, with more than 10 years of leadership at customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

Education

Kate earned a Bachelor of Science from the University of Toronto and a Master of Science from the University of Pennsylvania.

Research Coverage:

CRM Applications, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, IT Consulting, Packaged Applications, Social Computing, Web 2.0

Reports (4)

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4 results in Reports

Marketing Methods
Past 18 months
Nate Elliott

For Marketing Leadership Professionals
Report:It's Time To Integrate Facebook Into Your Marketing Site
Using Facebook Login To Your Advantage
Nate ElliottMay 11, 2012
This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...
- Downloads: 373
- Rating:
For Marketing Leadership Professionals
Report:2012 Interactive Marketing Predictions
Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers
Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Emily Riley, Nate ElliottDecember 07, 2011
Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...
- Downloads: 1672
For Marketing Leadership Professionals
Report:How To Choose Partners For Social Marketing
Tools And Technology: The Social Marketing Playbook
Nate ElliottJune 19, 2012
This report outlines how interactive marketers can choose the right tools and partners for their social marketing programs. As an interactive marketer, you need to use new social technologies —...
- Downloads: 914
- Comments: 3
- Rating:
For Marketing Leadership Professionals
Report:Power Your Brand Ecosystem With Social Media
Vision: The Social Marketing Playbook
Nate ElliottJune 29, 2012
You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...
- Downloads: 1024
- Comments: 2
- Rating:

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Kate Leggett

Principal Analyst serving Application Development & Delivery PROFESSIONALS

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For Marketing Leadership Professionals

Report:It's Time To Integrate Facebook Into Your Marketing Site

For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:How To Choose Partners For Social Marketing

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

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