Forrester

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

• Downloads: 542

For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2009

The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

• Downloads: 256

For Marketing Leadership Professionals

Report:Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

• Downloads: 1260
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For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567

For CIO Professionals

Report:Australia, China, And India Set The Pace In Asian IT Services

Individual Country Dynamics Drive Growth And Industry Maturity

Different factors will drive the growth of the IT services and outsourcing industries in Australia, China, and India. In Australia, as-a-service offerings, mobile application development, and mobile...

• Downloads: 862
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For eBusiness & Channel Strategy Professionals

Report:Online Retailing In Australia 2012: Mobile

For The First Time, Most Local Online Retailers Sell On Mobile

Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to...

• Downloads: 217

For eBusiness & Channel Strategy Professionals

Report:Supportive Brands Win The Hearts Of Customers

Forrester Technographics Digital Consumer Community Report, May 2012

Pleasing consumers is becoming increasingly difficult, and the experiences encountered while buying a product can make or break a brand’s reputation with its consumers. One bad experience can...

• Downloads: 8

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1550

For eBusiness & Channel Strategy Professionals

Report:Why Every Retailer Needs An Online Marketplace

Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...

• Downloads: 600
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:Trends 2012: US Retail eBusiness

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

• Downloads: 1893
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For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce In Europe

Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

• Downloads: 997

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and Shop.org's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

• Downloads: 748
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...

• Downloads: 2620

For eBusiness & Channel Strategy Professionals

Report:Technographics® Survey Highlights: Online Shopping And Multichannel Shopping Overview

This highlight deck outlines online shopping and multichannel shopping in the US from our North American Technographics Retail Online Benchmark Recontact Survey, Q2 2010 (US)

• Downloads: 1

For Customer Experience Professionals

Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

Why Customer Experience Matters More To Loyalty Than Price

Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

• Downloads: 203

For Customer Experience Professionals

Report:Web Site User Experience 2010: UK Grocers

Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Grocers

Forrester evaluated the user experience at the Web sites of four leading UK online grocery retailers: Asda, Sainsbury's, Tesco, and Waitrose. Overall scores were above average, but no site passed our...

• Downloads: 261

For Marketing Leadership Professionals

Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

Lessons In Product Innovation From A Leader In Co-Creation

Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

• Downloads: 247

For Customer Experience Professionals

Report:The Customer Experience Index, 2013

Benchmarks: The Customer Experience Management Playbook

How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

• Downloads: 1277
• Comments: 7
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For Application Development & Delivery Professionals

Report:ERP Workflow: A New Option To Treat Business Process Pain

Business Process Pros Now Have An Additional BPM Tool At Their Disposal

Business process professionals often struggle with how to bridge the gap between the functionality of the inflexible enterprise resource planning (ERP) applications they're using to run their...

• Downloads: 312

For CIO Professionals

Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

• Downloads: 494
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For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 982

For eBusiness & Channel Strategy Professionals

Report:The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

• Downloads: 1092
• Comments: 4
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For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: European Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

• Downloads: 309