Forrester

For Marketing Leadership Professionals

Report:Case Study: Product Strategists At Overstock.com Use Facebook To Co-Create With Fans

Overstock.com pursues innovation with gusto — and its executives look for help in order to do so. To tap into the bright minds of its employees, Overstock rolled out SpigitEngage, an innovation...

• Downloads: 277

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

ForecastView Spreadsheet

Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

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For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 452

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For Marketing Leadership Professionals

Report:How Luxury Web Sites Should Use Video

Using The Online Video Product Scorecard To Identify Best Practice

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

• Downloads: 530

For Marketing Leadership Professionals

Report:Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

An Empowered Report: A Social Co-Creation Case Study

Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...

• Downloads: 570

For Marketing Leadership Professionals

Report:Profiling Chinese Luxury Goods Buyers

A Technographics® Data Essentials Document

Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Downloads: 24

For Marketing Leadership Professionals

Report:Understanding China: The Opportunities And Challenges

A Technographics® Document

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Downloads: 79
• Comments: 2
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For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Downloads: 663
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For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

Benchmarks: The Email Marketing Playbook

This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

• Downloads: 1513
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For Marketing Leadership Professionals

Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

A European Perspective On Mobile Bar Codes

You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

• Downloads: 119

For Marketing Leadership Professionals

Report:It's Time For Mass-Customized Clothing And Apparel Products

Product Strategists Must Overcome Three Challenges To Succeed

It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

• Downloads: 407

For Marketing Leadership Professionals

Report:Case Study: Best Buy's Retailer-Led Product Strategy

Retailers Can Act As Consumer Product Strategists, Too

Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done...

• Downloads: 557
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For Marketing Leadership Professionals

Report:Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

• Downloads: 1260
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For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

• Downloads: 1

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Downloads: 17

For Marketing Leadership Professionals

Report:2011 Social Technographics® For Business Technology Buyers

Technology Marketers Must Prepare For The Coming Storm

Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

• Downloads: 1121

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1549

For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

• Downloads: 616
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For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

Benchmarks: The Search Marketing Playbook

Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

• Downloads: 1116

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 252
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For Marketing Leadership Professionals

Report:Organizing For Interactive Marketing

You Should Prepare For A Distributed Organizational Model — Here's How

The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

• Downloads: 1248

For Marketing Leadership Professionals

Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

Lessons In Product Innovation From A Leader In Co-Creation

Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

• Downloads: 247