Forrester

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Wealth Management Functionality Benchmark

E-Trade And Fidelity Lead The Pack

With investor expectations rising and substantial business at stake, digital wealth management teams know they need to improve their portfolios of mobile sites and apps. Forrester evaluated the...

• Downloads: 333

For eBusiness & Channel Strategy Professionals

Report:Lead Your Mobile Insurance Future With Sound Strategic Planning

Strategic Plan: The Mobile Insurance Strategy Playbook

Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...

• Downloads: 310
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For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 570

For eBusiness & Channel Strategy Professionals

Report:Three Disruptive Payment Trends In 2013

Greater Customer Value And Shifting Economics Will Shape The Future Of Payments In The US

As we charge forward into 2013, the consumer payments industry will experience heightened competition and new challenges to the status quo. There are many forces reshaping the world of payments. This...

• Downloads: 563
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:The State Of North American Digital And Multichannel Banking 2013

Multichannel Strategy Is More Of A Pipe Dream Than Reality

The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

• Downloads: 484
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For eBusiness & Channel Strategy Professionals

Report:Best Practices In Mobile Banking

Processes: The Mobile Banking Strategy Playbook

The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

• Downloads: 657

For eBusiness & Channel Strategy Professionals

Report:Case Study: SunTrust Reboots Its Digital Platform

Responsive Web Design And Agile Development Prove A Winning Formula

With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

• Downloads: 199

For eBusiness & Channel Strategy Professionals

Report:US Mobile Payments Forecast, 2013 To 2017

US Mobile Payments Will Reach $90 Billion By 2017

Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US...

• Downloads: 780

For eBusiness & Channel Strategy Professionals

Report:US Mobile Retail Forecast, 2012 To 2017

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

• Downloads: 758
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For eBusiness & Channel Strategy Professionals

Report:Building Next-Generation Mobile Banking

Tools And Technologies: The Mobile Banking Strategy Playbook

Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

• Downloads: 816
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Insurance In 2013

Landscape: The Mobile Insurance Strategy Playbook

Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

• Downloads: 617
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Opportunity

Landscape: The eCommerce Globalization Playbook

Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

• Downloads: 499
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For eBusiness & Channel Strategy Professionals

Report:Understanding The Dynamics Of China's eCommerce Market

China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...

• Downloads: 208

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For eBusiness & Channel Strategy Professionals

Report:How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Downloads: 343

For eBusiness & Channel Strategy Professionals

Report:Getting Mobile Banking Strategy Right

Strategic Plan: The Mobile Banking Strategy Playbook

Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan...

• Downloads: 450
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 14

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption: 2013

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

• Downloads: 245

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

• Downloads: 5

For eBusiness & Channel Strategy Professionals

Report:Mobile Habits Of The Retail Shopper In China

How Mobile Influences Sales In The World's Largest Mobile Phone Market

China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness...

• Downloads: 217
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For eBusiness & Channel Strategy Professionals

Report:Must-Have Features For Client Sites Of Wealth Management Firms

Best Practices From The Secure Websites Of Leading US Investment Firms

Forrester's research shows that web access on a personal computer remains, overwhelmingly, the touchpoint of choice for US investors who want to see their accounts or make a trade. In fact, getting...

• Downloads: 132

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

• Downloads: 400
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For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success

In The Long Term, Cross-Channel Measurement Is An Enterprisewide Concern, But In The Near Term, eBusiness Must Act Now

eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and public...

• Downloads: 202

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Staffing And Hiring For eBusiness

Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

• Downloads: 205
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For eBusiness & Channel Strategy Professionals

Report:The Case For Channel-Shifting Customers Online

Business Case: The B2B eCommerce Playbook

Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

• Downloads: 254
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